Regional Sales Manager - Northeastern

About the role

Manage a defined territory, develop annual business plans for customers, and drive profitable growth while meeting company objectives.

Responsibilities

• Set goals and activity metrics for a network of dedicated brokerage support agents.
• Negotiate and implement local marketing programs, including slotting fees, allowances, deviations, and bid management.
• Leverage geographic knowledge and key relationships to gain access to potential new customers and secure new distribution.
• Monitor and report on market strength, distributor performance, and financial viability.
• Collaborate to identify and penetrate regional customers through cold calling and product promotion.
• Build and penetrate a customer pipeline via lead generation, professional networking, and distributor partnerships.
• Maintain a regular in-market presence, working with distributor partners to execute sales initiatives aligned with company growth goals.
• Ensure distributor and customer accounts receivables comply with company guidelines and monitor performance against targets.
• Provide input and feedback to cross-functional teams such as Marketing, Research & Development, Customer Service, and Production.
• Manage time and resources effectively while operating within assigned budgets.
• Review and scorecard activity from Customer Relationship Management (CRM) applications.

Requirements

• 2+ years of direct customer-facing selling experience.
• 2+ years of experience in the Food and Beverage industry (preferred).
• Experience working in a distributor or brokerage environment (preferred).
• Travel required up to 75% of the time.

Skills

• Account management.
• Basic computer skills (Outlook, Teams, Excel, PowerPoint, Word).
• Comfortable with public speaking.
• Creative problem-solving.
• Excellent interpersonal skills and ability to manage business partner relationships.
• Effective sales management and solution selling.
• Strong presentation skills: ability to define business opportunities, gather data, organize information, and influence stakeholders.
• Strong planning skills: ability to forecast, prioritize multiple projects, and manage activities.
• Cross-functional effectiveness: understanding of stakeholders, impacts, outcomes, and communication strategies.