Regional Sales Manager - Mid-Atlantic

About the Role

As a Regional Sales Manager, you will play a key role in driving Potter's growth by expanding market share across both wholesale distribution and engineered systems sales channels. Our team is looking for someone who is proactive, relationship-driven, and energized by identifying new business opportunities while strengthening existing customer partnerships. In this role, you will support and grow an established account base while prospecting, qualifying, and onboarding new customers across Potter's portfolio of fire alarm, fire sprinkler, emergency communications and security products, software, and services. You will be focused on increasing sales throughout the territory, achieving established revenue targets, and building a strong foundation for continued year-over-year growth.

What You'll Do

• Maximize sales efforts by effectively & independently managing your time and territory.
• Create and maintain a territory sales plan to meet annual key performance indicators (KPI's) and other financial goals. Monitor performance versus goals at least monthly and proactively develop action plans as needed to achieve / exceed targets.
• Perform market analysis to determine customer needs and propose high impact activities.
• Continually monitor established customer base to identify opportunities for rationalization and areas (geographical, vertical) where additional support is required to support market needs for growth.
• Work closely with customers to implement new products and required training.
• Represent company at trade association meetings/shows to promote products and services.
• Deliver compelling sales presentations to customers, influences, and other stakeholders to drive the establishment of Potter Fire in both product preference and specifications.
• Manage core travel and entertainment budget on a weekly, monthly, and yearly schedule.
• Take on additional responsibilities as needed to support team goals and project milestones.

Qualifications

Experience That Drives Success

• A minimum of 5 years of direct fire alarm or related industry sales or technical experience.
• Ability to travel up to 75% of the time. Occasionally non-standard work hours are required for meetings and other industry events.
• Able to understand and effectively communicate technical information to channel stakeholders including sales, management, installation, service, engineering staff as well as to local fire officials.
• Strong software skills MS Office, Salesforce, and Potter developed software products.
• Currently reside in the Mid-Atlantic territory (MD, VA, NC, or DC).

Key Strengths & Skills

• Ability to act with integrity, professionalism, and confidentiality.
• Excellent verbal, written and presentation communication skills.
• Excellent time management skills with a proven ability to meet deadlines.
• Strong analytical and problem-solving skills.
• Ability to prioritize tasks and to delegate them when appropriate.
• Strong business acumen.
• Strong listening skills with the ability to quickly identify customer needs.
• Ability to work remotely on the road and in a home office environment.

Our Culture

• We build strong relationships—with teammates, partners, and customers.
• We take pride in knowing every product we build serves the purpose of protecting lives.
• We listen actively, coach frequently, and own our results.
• We foster innovation, value curiosity, and believe that experimentation is part of growth.
• We create a welcoming and inclusive space where everyone belongs.
• We take ownership of our work—quality and safety are at the core of what we do.

Benefits That Matter

• Employee Ownership Program – You're not just an employee—you're an owner. We share success together.
• Competitive health, dental, and vision plans.
• 401(k) with company match.
• Generous paid time off and holidays.
• Continuous learning and development opportunities.
• Financial Wellness programs including complimentary Certified Financial Planner sessions.
• Recognition programs that celebrate individual and team wins.
• A mission-driven team that supports life-saving outcomes, every day.

Location

This is a full-time position, with travel up to 75% of the time. This role will work in the field and remotely in a home office environment covering the Mid-Atlantic territory (MD, VA, NC, and DC). The expected schedule is 40 hours per week, Monday through Friday, but an occasional shift in hours may be necessary to accommodate project schedules.