Regional Sales Manager - Chicago

About the role

To thrive as a Regional Sales Manager is to lead a team within a defined geographic region to achieve incremental sales targets and increase market penetration. This role helps drive the growth of our business by developing and leading a highly engaged sales team. Responsibility includes managing the assigned region’s revenue, market share, staffing, expenses & profitability. This role is accountable for supporting and accomplishing the corporate objectives by directing and coordinating the activities of the sales team’s values, strategies, and objectives, including the team’s development of strategic partnerships with store management personnel.

Responsibilities

• Lead and mentor a team of 10–18 representatives covering a specific region to meet business targets.
• Deliver sales strategies, market penetration initiatives, and region-specific growth plans while building strong customer relationships.
• Analyze sales performance against defined metrics, forecast regional trends, and recommend strategic improvements.
• Hire, onboard, mentor, and retain top sales talent with a focus on continuous improvement.
• Manage budgeting, financial analysis, cost control, and CRM systems to drive data-informed decisions.
• Communicate effectively, build collaborative partnerships across teams, and manage travel and flexible shift requirements.
• Apply lean thinking, continuous improvement processes, and adhere to Behr’s Strategic Deployment Plan.
• Use Microsoft Office Suite and CRM database management tools.

Requirements

• Proven ability to lead, mentor, and develop a sales team of 10–18 representatives covering a specific region to meet business targets.
• Experience delivering sales strategies, market penetration initiatives, and region-specific growth plans while building strong customer relationships.
• Skilled in analyzing sales performance against defined metrics, forecasting regional trends, and recommending strategic improvements.
• Strong background in hiring, onboarding, mentoring, and retaining top sales talent with a focus on continuous improvement.
• Bachelor’s degree in Marketing, Business Administration, or related field, or equivalent experience in the industry; coatings industry background preferred.
• Demonstrated expertise in budgeting, financial analysis, cost control, and CRM systems to drive data-informed decisions.
• Excellent communication, interpersonal, and problem-solving skills with a track record of building collaborative partnerships across teams.
• Willingness to travel up to 50% (including overnight), work flexible shifts including weekends/holidays, and meet company motor vehicle policy requirements.
• Commitment to lean thinking, continuous improvement processes, and adherence to Behr’s Strategic Deployment Plan.
• Proficiency with Microsoft Office Suite, and CRM database management.

Qualifications

• Proven leadership and management experience in a sales environment.
• Ability to develop and implement sales strategies and market penetration initiatives.
• Strong analytical and financial acumen.
• Effective communication and interpersonal skills.
• Ability to manage a diverse team and foster a collaborative environment.
• Experience working in a fast-paced, results-driven environment.

Skills

• Leadership and management skills.
• Strategic planning and execution.
• Customer relationship management.
• Financial analysis and budgeting.
• Team building and coaching.
• CRM system proficiency.

Benefits

Accrue 15 paid days of vacation time off the first year plus sick days
Competitive salary + performance-based incentives
Vehicle expense reimbursement
401(k) retirement plan with 4% match.
Annual retirement profit sharing payments
Competitive health plans for individuals and families.

Pay

$76,400.00 - $120,100.00 USD

Schedule

Shift 1 (United States of America)

Company

Founded in 1947, Behr Paint Company is one of the largest manufacturers of paints, primers, decorative finishes, stains, surface preparation, and application products for do-it-yourselfers and professionals in the United States, Canada, Mexico, and Chile. The Santa Ana, Calif.-based company and maker of the BEHR®, KILZ®, WHIZZ®, and E&J® brands is dedicated to meeting the project needs of DIYers, professionals, architects, and designers with an unwavering commitment to quality, innovation, and value.

Our Commitment to a Culture of Inclusion and Belonging

We believe a workplace that encourages and values different voices, perspectives, and backgrounds builds better teams, better solutions, and more innovation. The goal is for every single team member to have a voice and experience a sense of belonging here, regardless of where they sit in the organization and what their background is.