Regional Sales Manager

About the Role

Step into a leadership role where your impact drives the business forward. As Regional Sales Manager for the Vermeer product line, you’ll guide a high-performing sales team, shape strategy, and build strong customer partnerships across the region.

Responsibilities

• Provide leadership and direction: Oversee the regional Vermeer sales team, motivating and managing performance to achieve company objectives.
• Be strategic: Develop, implement, and monitor strategic sales plans, forecasts, budgets, and benchmarks aligned with organizational goals.
• Coach and mentor: Coach sales professionals on prospecting, closing, territory management, product knowledge, and profitability.
• Build partnerships: Partner with customers and internal teams to ensure a consistent, high-quality customer experience and resolve concerns effectively.
• Collaborate with manufacturer representatives: Maximize product understanding, program utilization, and market share growth.
• Oversee sales operations: Monitor activities, including reporting, inventory and asset management, and adherence to company policies and procedures.
• Build a strong team: Foster a collaborative, accountable, and engaged team environment, while leading communication efforts and continuous improvement initiatives.

Requirements

• Proven leadership experience: Prior supervisory or management responsibility preferred.
• Sales experience: Minimum of 5 years of sales experience, ideally within heavy equipment or a related industry.
• Market knowledge: Strong understanding of local market conditions, customer needs, and competitive dynamics.
• Excellent communication: Strong coaching and interpersonal skills, with the ability to influence and develop team members.
• Budget management: Demonstrated ability to manage budgets, forecasts, and sales performance metrics.
• Travel flexibility: Ability to travel up to 60%, with overnight stays; frequency may vary based on regional and business needs.
• Valid work authorization: Candidates must have valid work authorization and be able to work in the U.S. without company sponsorship.

Pay

$85,000 - $100,000 per year with 70% bonus potential. Competitive compensation reflecting your experience, leadership, and industry expertise.

Benefits

• A comprehensive benefits package supporting your well-being. View RDO’s benefits page for details.
• Tight-knit team: Collaborative environment where everyone works together to serve customers and grow the business.
• High-performing team: Opportunity to create unique solutions at a high level.
• Training and support: Supportive management that values growth, with training opportunities within RDO and the local vendor network.
• Growth opportunities: Advance your career through promotions within the Portland store and beyond.

About the Company

RDO Equipment Co. is an industry-leading team providing a world-class experience for customers who do vital work. We deal in equipment from the world’s leading manufacturers but are a people business first. RDO has grown from humble roots, guided by family values and shaped by the strengths and voices of our team members.

RDO’s Vermeer division includes eight locations, with Portland as a crucial part of this network stretching from California to Minnesota. You’ll work closely with arborists, landscaping companies, contractors, forestry companies, municipalities, and other customers who value a knowledgeable Vermeer partner.