Regional Sales Manager

About the role

The Regional Sales Manager leads regional sales performance through direct oversight of Sales Managers and their teams, with full accountability for results. This role integrates a recently acquired business, aligns teams, processes, products, and customer strategies to accelerate growth and create a unified sales organization.

Responsibilities

• Set the strategic direction for the region, overseeing top-tier customer relationships, and driving sustainable growth across all customer segments.
• Champion the expansion of our door business while leveraging expertise in millwork, moulding, and channel sales to maximize market opportunities.
• Provide bold pricing leadership to protect margin and ensure competitiveness, while fostering a high-performance culture aligned with organizational goals.
• Develop and execute regional sales strategies that align with broader corporate objectives and evolving market opportunities.
• Lead, coach, and develop Sales Managers, fostering a culture of accountability, high performance, and continuous improvement.
• Partner cross-functionally with internal teams to deliver customer-centric solutions that support profitability and operational excellence.
• Ensure disciplined use of sales processes and CRM tools, using data and reporting to monitor performance, identify trends, and drive actionable insights.

Requirements

Must be based within the Northeast/Mid-Atlantic territory, with regional travel required across 13 states and Washington, D.C.

Qualifications

• Strong business acumen and the ability to interpret financial data to manage regional customer profitability.
• Proven experience developing future leaders and building a strong leadership bench to support long-term success.
• Demonstrate strategic agility, adjusting plans and priorities to capitalize on opportunities or respond quickly to market challenges.
• Effective influencer across functions and at senior levels of the organization.
• Possess exceptional executive presence and communication skills, representing the region confidently in both internal and external forums.
• Resilient under pressure, maintaining focus and driving results in demanding or uncertain conditions.
• Open to feedback and committed to continuous self-development in leadership, strategic planning, and commercial excellence.
• Experience in the building materials, construction and/or millwork industry required.
• Technologically savvy in SAP, CRM tools like HubSpot and Microsoft products (Outlook, Excel, PPT and Teams) to support efficient communication, reporting, and collaboration.