Regional Sales and Marketing Leader

About the Role

NHS Management is seeking a Regional Sales and Marketing Leader to manage our Tuscaloosa and Birmingham Metro regions. This role involves conducting effective sales and marketing programs, providing facility-related information to customers, and managing the inquiry and admission process with the facility’s Admission Sales and Marketing Specialist.

Responsibilities

• Work closely with the Facility’s Admission Coordinator to meet resident census and admissions goals.
• Make sales calls (50%+ of time) to medical, insurance, legal, and financial professionals, senior organizations, hospital discharge planners, and community contacts.
• Develop and maintain relationships to advise on bed availability, new products/services, and community needs.
• Utilize Northport Advantage sales practices during the selling process.
• Manage inquiries/referrals, conduct tours, and handle the admission process.
• Monitor bed availability and ensure timely, proper follow-up on inquiries/referrals.
• Maintain a sense of urgency for census and premium mix enhancement.
• Keep a current database of existing and potential referral sources.
• Implement and manage the facility’s Rapid Admission Process (RAP) Program.
• Develop and monitor quarterly marketing forecasts and plans in collaboration with the Administrator and Regional Administrator.
• Alert department heads and staff during daily stand-up meetings about admissions, bed changes, or discharges.
• Utilize bed management principles.
• Maintain close working relationships with the Director of Nursing and Financial Specialist for efficient admission decisions.

Requirements

• One to three years of experience in a sales/marketing position within the long-term care industry; 50-80% outside direct sales preferred.
• Bachelor’s degree in Business, Communications, or a related field (or five years of equivalent experience).
• Two to three years of experience in long-term care/nursing home admissions and marketing preferred.
• Effective presentation and strong organizational skills.
• Knowledge of reimbursement programs from payer sources (or ability to learn).
• Proficient computer skills.
• Proven ability to work independently, self-motivated, and goal-directed.
• Capable of leading a high-performing sales and marketing team.
• Flexible work hours for public relations engagements and extensive travel between assigned facilities.
• Patience, tact, enthusiasm, and a positive attitude toward the elderly and disabled.
• Ability to perform essential job functions and meet physical/sensory requirements.

Benefits

This position offers an attractive compensation package, including monthly incentives based on goal achievement, and a comprehensive benefits package.