Regional Planning & Activation Manager

About the Role

We are seeking a results-oriented, highly organized, and people-minded leader to join our team as a Regional Manager. This role requires a strategic, field-first approach to lead regional planning, coordination, and performance of all on- and off-premise sampling programs across multiple markets, ensuring flawless execution and adherence to client standards.

Responsibilities

• Coordinate and communicate all JetFuel on- and off-premise sampling program activities and resources.
• Track and report program performance through KPI monitoring and accountability.
• Lead local planning efforts, including quarterly planning meetings, bi-weekly team status updates, and weekly client reports.
• Maintain oversight of key account activities and market territories to identify growth opportunities.
• Ensure all programs meet client standards, brand guidelines, and specifications, while complying with state-specific rules and regulations.
• Integrate with local sales teams across departments (e.g., Advocacy, Consumer Experiential) to align efforts.
• Manage regional budgets across multiple markets.
• Oversee and manage Area Managers, ensuring consistent execution, communication, and adherence to client standards.
• Recruit, onboard, and train Area Managers, providing ongoing coaching and performance feedback.
• Maintain appropriate staffing levels and coverage across all markets.
• Review and approve Area Manager expense reports, timecards, and event recaps for accuracy and timeliness.
• Consolidate field insights and competitive activity, sharing key learnings with leadership and clients.
• Manage POS inventory control and logistics.
• Maintain a strong field presence through spot-checking and client support.

Qualifications

• 3–5+ years of experiential or field marketing experience, including managing field teams across multiple markets; adult beverage experience preferred.
• Strong leadership, communication, and organizational skills.
• Fun, friendly, and outgoing personality.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word, Outlook).
• Strong data interpretation and analytical skills, with the ability to turn program performance into actionable insights.
• Ability to lead and motivate teams in fast-paced event environments.
• Familiarity with on/off-premise marketing initiatives.
• Previous experience in experiential marketing, event management, brand ambassador programs, or promotional events preferred.
• Experience managing logistics, staffing, or inventory is a plus.
• Willingness to travel across the region, including overnight stays.
• Must be 21 years of age or older.
• Must have reliable transportation and access to a smartphone.
• Ability to lift and transport promotional materials and event assets as needed.

Skills

• Integrity and ethical behavior.
• Results-oriented with a passion for success and hustle.
• Highly organized with consistent and timely communication.
• Trustworthy, honest, sincere, and confident.
• Team player who builds trusting relationships.
• Innovative with a blend of creativity, common sense, and vision.
• Balanced with an optimistic, "go get it" attitude and a healthy work/life balance.

Pay

$95,000.00 - $100,000.00 Annually