Regional Marketing Manager, Public Sector

Responsibilities

• Own a regional pipeline target and be directly accountable for generating and accelerating pipeline for the Public Sector sales team
• Diagnose performance gaps — when Public Sector is behind, you own figuring out why and recommending the change in approach
• Bring Atlassian's AI and platform transformation story to life in-market — translating global narratives into locally resonant proof points, customer stories, and campaign themes
• Build and execute the Public Sector marketing strategy in close partnership with sales leadership
• Leverage AI tools (Rovo, Atlassian Intelligence, third-party platforms) to inform strategy, personalize at scale, and accelerate campaign development and performance analysis
• Influence and shape priorities across central teams (demand gen, PMM, brand, events) based on what Public Sector actually needs
• Translate Public Sector market intelligence into recommendations that inform global campaign strategy, content priorities, and investment decisions
• Be the voice of Public Sector inside the marketing organization — ensure these priorities are represented in planning
• Partner with Public Sector sales leaders to align on target accounts, segment priorities, and go-to-market motions
• Coordinate across ABM, demand gen, events, and partner marketing to deliver a cohesive, locally relevant marketing mix
• Work with partner marketing and channel partners to drive co-marketing initiatives that amplify regional reach
• Manage the Public Sector activity calendar and ensure all motions ladder up to the pipeline plan
• Measure, analyze, and report on Public Sector performance to marketing and sales leadership
• Oversee adaptation of global content and campaigns to ensure relevance — and flag when global programs won't land in-market

Qualifications

• 6-7+ years in B2B marketing with a focus on Public Sector (field marketing, demand gen, or regional marketing)
• Experience generating pipeline for a sales organization — you've owned a number, built programs to hit it, and can speak to how your work directly created revenue opportunities
• Strong AI fluency — you actively use AI tools in your marketing workflow (content generation, audience insights, campaign optimization, analytics) and can articulate how AI changes the marketing playbook
• Genuine curiosity about how AI is transforming enterprise software and the ability to translate that into compelling marketing narratives
• Strong strategic thinking: you can diagnose a performance gap, build a hypothesis, and recommend a course of action
• Track record of influencing cross-functional teams — not just coordinating with them
• Self-starting tendencies with an ability to drive projects forward without waiting for permission
• Deep understanding of B2B buying cycles and how marketing motions map to pipeline stages
• Comfort with data: you use pipeline and campaign performance data to make decisions, not just report on them
• Experience with marketing automation and CRM (Salesforce & Marketo a plus)

It's a Plus If You Have Experience:

• Making platform or enterprise transformation products to C-suite buyers
• Familiarity with both product-led growth (PLG) and sales-led enterprise go-to-market motions — and an understanding of how they complement each other
• Familiarity with Atlassian's product suite and the "system of work" value proposition
• Background in a high-growth B2B SaaS company navigating a major product or positioning shift