Regional Marketing Manager - CA

Main Responsibilities

• Take full ownership of Crimson’s brand presence and market growth across your assigned region.
• Design and execute localized marketing campaigns to promote events — both live and virtual — to relevant audiences.
• Identify, form, and nurture meaningful partnerships with schools, community organizations, educational institutions, and other relevant local entities.
• Manage partner relationships strategically to maximize mutual value and long-term return.
• Manage live events end-to-end: from venue sourcing and logistics, through speaker engagement, to on-the-day execution and post-event follow-up.
• Develop and distribute tailored, regionalized event follow-up communications to sustain audience engagement and drive conversion.
• Maintain a presence at events, including on evenings and weekends where required.
• Produce relevant, high-quality local content, including slide decks, eBooks, advertising copy, and email communications.
• Track and report on the performance of regional activities, with a focus on revenue attribution and campaign effectiveness.
• Bring a data-informed mindset to continuously refine your approach and maximize local impact.

Required Skills and Experience

• 3–5 years of experience in marketing, events, business development, or a closely related field.
• Demonstrated ability to manage events from conception through to execution and follow-up.
• A track record of developing and maintaining productive external partnerships.
• Strong written communication skills, with experience producing marketing and content assets.
• Comfortable working both independently and collaboratively in a fast-paced, growth-oriented environment.
• Highly organized with excellent attention to detail and the ability to manage multiple priorities simultaneously.
• Familiarity with performance tracking, reporting, and a results-oriented mindset.
• A genuine passion for education and the belief that access to great guidance can transform a student’s future.