Regional Marketing Manager

Responsibilities

• Develop, implement, and measure a comprehensive territory marketing and engagement plans in partnership with operations leadership.
• Support meal plan growth in higher education through targeted campaigns and creative communication strategies.
• Identify and capitalize on retail revenue opportunities by analyzing performance, trends, and customer insights and executing appropriate retail selling strategies.
• Collaborate with operations and marketing teams on solutions to challenges and contribute new ideas to enhance the guest experience.
• Deliver creative marketing solutions tailored to client needs and customer preferences.
• Implement corporate standards, programs, merchandising, and initiatives to ensure all accounts are meeting minimum company expectations.
• Manage digital and print communications, including menu boards, digital signage, promotional signage, newsletters, and email campaigns.
• Conduct regular marketing and merchandising audits designed to elevate the customer dining experience, reporting findings and implementing action plans.
• Build strong client partnerships by providing regular updates, measurement and tracking, and marketing reports that demonstrate value of AVI Marketing as a trusted partner.
• Work with operations teams to ensure events and promotions have flawless execution, engage directly with customers, and capture feedback.
• Supports sales and retention efforts in assigned territory.
• Direct content changes for AVI dining websites for assigned accounts, ensuring accurate menus, event updates, and marketing content.
• Oversee social media strategies and calendars are executed at the account level across all applicable platforms.
• Leverage digital engagement analytics to optimize campaigns.
• Incorporate AVI’s mission, vision and core values into all work.
• Conduct training sessions and presentations for operations teams to ensure proper execution of AVI marketing and merchandising standards and programs.
• Provide guidance to unit engagement marketing managers, marketing champions, student interns, or assistants within the territory.
• Collaborate with corporate marketing to cascade company-wide initiatives and standards.
• Conduct market research and analyze customer data to identify emerging trends, preferences, and competitive opportunities.
• Translate insights and trends into actionable programs and recommendations for operations teams.
• Adopt a mindset of measuring marketing activities, initiatives, campaigns, programs, events, and plans and sharing results on a regular basis.
• Support the development and management of account-level marketing budgets.
• Monitor overhead expenditures to ensure staying within budget parameters.
• All other marketing initiatives as assigned by Client, EVPs, VPs, and Director of Field Marketing.

Qualifications

• At least 5 to 7 years’ experience in contract food service, foodservice or hospitality marketing.
• Strong marketing and project management skills with the ability to manage multiple priorities and deadlines.
• Creative thinker with a passion for delivering innovative marketing solutions.
• Excellent written, verbal, and presentation communication skills.
• Customer focused mindset with strong leadership and interpersonal skills.
• Ability to thrive in fast paced environment and adapt quickly to change.
• Strong attention to detail and organizational skills.
• Strong client relationship-building and stakeholder management abilities.
• Analytical skills to measure performance, evaluate ROI, and translate data into strategies.
• Flexibility to travel within assigned territory – must travel at least 50% to 70% of the time.