Regional Marketing Manager

About the Role

The Regional Marketing Manager leads the Regional Marketing team and oversees the execution of tailored marketing strategies across the Any Hour Group’s family of brands. This role supports partner brand growth through campaign oversight, pre-close partnership support, and post-close onboarding, ensuring RMCs and AMCs are equipped with the tools, training, and direction needed to deliver measurable marketing success. The Senior Manager serves as a strategic marketing leader and internal consultant to drive brand visibility, lead generation, and revenue growth.

Responsibilities

• Leads and mentors the Regional Marketing team, providing coaching, guidance, and feedback to drive high performance.
• Conducts regular reviews of RMC marketing plans and performance, offering insights and strategic recommendations.
• Allocates marketing support and resources across brands based on regional needs and company priorities.
• Resolves escalated issues impacting marketing execution or brand performance.
• Tracks and analyzes brand-level and regional marketing KPIs, leveraging data to inform leadership decisions.
• Collaborates with RMCs to set KPIs and align plans with company-wide objectives.
• Manages regional marketing budgets and provides detailed reporting on spend, ROI, and campaign effectiveness.
• Prepares and delivers marketing updates and strategic recommendations to senior leadership, including the CMO.
• Develops and maintains onboarding and continuous training programs for RMCs and AMCs.
• Documents and enforces standardized marketing processes and playbooks to drive team consistency.
• Evaluates emerging trends and tools, applying relevant advancements to internal processes.
• Builds and executes the marketing onboarding process for newly acquired partner brands.
• Participates in pre-close activities to assess marketing needs and gather insights.
• Leads the transition of newly acquired brands into the regional marketing portfolio, including assignment of an RMC.
• Monitors integration progress and communicates updates to stakeholders.