Regional Marketing Director | Nashville/ Charlotte

Posted: 07-Aug-26 | Hybrid/Remote is allowed.

About the Role

This position will serve the Charlotte and Nashville markets, with a home base in either Charlotte, NC or Nashville, TN.

The Regional Marketing Director is a creative, organized, analytical marketer with the ability to multitask and influence others. Regional Marketing Directors are the boots-on-the-ground in our marketing team - creating and implementing marketing strategies by working directly with communities and regional leadership to provide recommendations - guiding them on customer experience, reputation management, and advertising with the goal of retaining existing residents and driving prospective residents to Camden’s apartment communities.

This individual will possess a curious mindset with the inclination to analyze performance and market variables in order to recommend and implement appropriate marketing and advertising strategies to help Camden communities meet their budget and performance goals. The ideal candidate will exhibit diligence in identifying trends, as well as interpreting and aggregating qualitative information from the regional, district and community level in order to make informed decisions to guide the tactics for each specific sector. Creativity, exceptional oral and written communication skills, and outside-the-box thinking are a must! This individual acts as a liaison between national marketing, regional leadership, district leadership and community teams; and requires collaboration across various departments.

Responsibilities

• Proactively monitor regional, district and community Key Performance Indicators that support guest card, lease and NOI goals. Strategically evaluate input factors and thoughtfully prepare strategies to achieve goals. KPI’s including but not limited to: occupancy, guest cards, conversion, closing, rents, concessions, renewals, customer sentiment, engagement through social media, etc., to identify underperforming communities, recognize negative trends and work with national marketing and regional operations teams to modify tactics when necessary.
• Responsible for optimizing and maintaining content advertising for designated communities online, including website, Internet Listing Sites, and online directories.

Requirements

• 4 Year Degree