Regional Marketing Director
for each heading. Use - for any list of duties/requirements/benefits. Use
for prose.
We must not repeat job title as heading. No Job ID. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. The posting includes EEO statement at end: "We celebrate diversity..." That's boilerplate; remove. Also "Join PACS: Elevate Healthcare with Us!" and "Join Our Team and Thrive!" are marketing but we can keep as part of About the role? Probably treat as About the role content. Benefits section: there is a benefits list. So we need Benefits heading with ul of benefits. Pay and Schedule: not mentioned, so omit those sections.
We need to preserve all substantive information. Let's extract content.
General Purpose: "The primary purpose of your job position is to support and educate our facility’s marketing and public relations programs and services." That's About the role.
Essential Duties: a long list of duties. We'll put under Responsibilities heading as ul.
Supervisory Requirements: mention supervisor responsibilities; could be part of Responsibilities or Requirements? Probably Responsibilities includes supervisory duties. We'll include under Responsibilities.
Qualification Education And/or Experience: "Must possess, as a minimum, A Bachelor’s Degree from an accredited college/university, or equivalent. (Ten (10) years’ experience in marketing/public relations in a health care setting may be recognized in lieu of a bachelor’s Degree.) Master’s Degree in Marketing preferred or MBA." That's Qualifications heading.
Language Skills: "Ability Read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from managers and employees." That's Skills heading.
Certificates, Licenses, Registrations: "To perform this job successfully, an individual must be proficient in the Microsoft Suite products." That's also Skills maybe but could be under Skills or Requirements. We'll put under Skills.
Physical Demands: description; could be under Requirements? Might be separate but we don't have a heading for Physical Demands; we could include under Requirements as a list? But we only have allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we need to map Physical Demands and Work Environment into Requirements perhaps. We'll include them under Requirements as bullet points.
Additional Information: includes note about management rights, etc. That's likely boilerplate; but it's substantive? It's generic; we could include under Requirements? Might be considered boilerplate; but instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The Additional Information seems like generic disclaimer; might be considered boilerplate. Safer to omit? But we need to preserve ALL substantive information; is that substantive? It's basically saying management can change duties; not crucial. Might be considered boilerplate. I'd omit.
Then marketing paragraphs about PACS: "Join PACS: Elevate Healthcare with Us! ..." and "Join Our Team and Thrive! ..." plus benefits list. That's About the role? Could be separate About the role section describing company. We'll put under About the role heading.
Benefits: list of benefits: Health Coverage (medical, dental, vision), PTO and Vacation, Financial Wellness (HSA, FSA), Retirement Planning (401(k) with company contributions), Support When You Need It (EAP). Also mention "We celebrate diversity..." but that's EEO; remove.
Thus we will output:
About the role
General purpose paragraph + marketing paragraphs.
Responsibilities
- ... each duty as li
Requirements
- Physical demands bullet points
- Work environment bullet points
Qualifications
Education/experience text.
Skills
- Language skills bullets
- Microsoft Suite proficiency
Benefits
- Health Coverage: medical, dental, vision plans
- PTO and Vacation: generous paid time off and holidays
- Financial Wellness: Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA)
- Retirement Planning: 401(k) plan with company contributions
- Support When You Need It: Employee Assistance Plan (EAP)
We must not include Pay or Schedule.
Now we need to extract duties list into items. The essential duties list is long sentences separated by periods. We'll split into separate li items each sentence.
Let's copy duties:
- Develop, organize, implement, evaluate, educate and direct the facility’s public relations and marketing programs and activities in order to maintain and increase our census and to provide the community with information relative to our facility, its programs, services, and practices.
- Develop and maintain written policies and procedures that govern the release of information concerning the residents, employees, and/or the facility in accordance with current Privacy Rules and Regulations.
- Assist the Administrator and department directors in the development and use of marketing and public relations policies and procedures and establish a rapport in and between departments so that each staff member can realize the importance of his/her role in our marketing and public relations programs.
- Monitor the facility’s marketing and public relations policies and procedures at least annually and make changes as necessary
- Oversee the development, implementation, and tracking of customer satisfaction surveys.
- Ensure that public information (policy manuals, brochures, information packets, etc.,) describing the services provided in the facility is accurate and fully descriptive.
- Ensure that all employees follow established policies and procedures governing the release of information.
- Provide training to facility in internal communications through the use of bulletin boards, committee meetings, newsletters, brochures, public announces, etc.
- Conduct monthly departmental meetings concerning our marketing and public relations programs and activities.
- Provide creative support for activity and social services departments in developing resident programs, publications, etc., as necessary.
- Maintain an adequate liaison with families, residents, and community and civic leaders.
- Participate in community service and civic groups to obtain information and seek support of these groups in charitable activities on behalf of the facility.
- Contact the news media when new programs, promotions, etc., are implemented within the facility that will be beneficial to the facility and community alike.
- Keep the Administrator informed of newspaper, radio and television accounts of noteworthy items of general interest that may have an impact on our facility or the regulations that govern our facility.
- During emergencies, establish a public relations area to assure that the release of information is accurate and within the scope of our established policies governing the release of information during emergency conditions.
- Assist marketing directors in the planning, conducting, and scheduling of in-service training classes, on-the-job training and orientation programs concerning the facility’s marketing and public relations programs and activities
- Create and maintain an atmosphere of warmth, personal interest, and positive emphasis, as well as a calm environment throughout the facility.
- Follow established ergonomics policies and procedures governing lifting techniques, repetitive tasks, and the use of safety equipment and supplies to prevent work-related injuries and illnesses.
- Prepare a departmental operating budget for approval by the Administrator and allocate the resources to carry out programs and activities of the facility.
- Serve on various committees of the facility as directed by the Administrator.
- Maintain the confidentiality of all resident care information including protected health information.
- Report known or suspected incidents of unauthorized disclosure of such information.
- Interpret resident rights to the resident, family, and staff personnel as necessary or appropriate.
- Attend Regional meetings as requested by the RDO
- Conduct visits to the facility to assess, train and monitor Administrative staff.
- Create action plans as needed to facilitate growth and development.
- Conduct Regional monthly marketing meeting for training and development.
- Supervisory Requirements This position has supervisor responsibilities. Responsibilities may include, but not limited to, hiring, training, budgeting, appraising performance, rewarding and disciplining employees, addressing complaints and resolving problems.
We need to separate supervisory requirements as its own bullet maybe.
Now Requirements: Physical Demands and Work Environment.
Physical Demands text: "The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.The employee must occasionally lift and/or move up to 25 pounds. Prolonged use of a desk top or laptop computer. While performing the duties of this job, the employee is regularly required to sit, stand; walk and talk, read or hear.Frequent use of all office-related equipment, including copier/scanner/fax, telephone, and calculator.Travel by auto or airline will be required."
We'll split into bullet points.
Work Environment: "The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.The noise level in the work environment is usually low to moderate."
We'll bullet.
Now Qualifications: "Must possess, as a minimum, A Bachelor’s Degree from an accredited college/university, or equivalent. (Ten (10) years’ experience in marketing/public relations in a health care setting may be recognized in lieu of a bachelor’s Degree.)Master’s Degree in Marketing preferred or MBA."
We'll put as paragraph.
Skills: Language Skills bullets: "Ability Read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.Ability to write reports, business correspondence, and procedure manuals.Ability to effectively present information and respond to questions from managers and employees." We'll split.
Certificates: "To perform this job successfully, an individual must be proficient in the Microsoft Suite products." We'll bullet.
Now Benefits: list as earlier.
Now About the role: combine General Purpose paragraph and marketing paragraphs.
General Purpose: "The primary purpose of your job position is to support and educate our facility’s marketing and public relations programs and services."
Marketing paragraphs:
"Join PACS: Elevate Healthcare with Us! PACS is elevating healthcare by revolutionizing our approach to leadership and quality care. Guided by our core values of love, excellence, trust, accountability, mutual respect, and commitment, we strive to foster a culture of compassionate care within our teams and the communities we serve. As we grow rapidly, exciting opportunities await you to engage in impactful projects and contribute valuable insights to stakeholders nationwide. If you're ready to make a difference and embrace our mission of creating real change, we invite you to join us at PACS. Together, let’s shape the future of healthcare!"
"Join Our Team and Thrive! At PACS, we believe our employees are our greatest asset. That’s why we offer an exceptional benefits package designed to enhance your well-being and support your lifestyle. Our Comprehensive Benefits Include Health Coverage: Enjoy medical, dental, and vision plans to keep you and your family healthy.PTO and Vacation: Benefit from generous paid time off and holidays to relax and recharge.Financial Wellness: Take advantage of Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA) to manage your healthcare expenses effectively.Retirement Planning: Secure your future with our 401(k) plan, complete with company contributions to help you build your retirement savings.Support When
for prose. We must not repeat job title as heading. No Job ID. Remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning, duplicated lines, application instructions. The posting includes EEO statement at end: "We celebrate diversity..." That's boilerplate; remove. Also "Join PACS: Elevate Healthcare with Us!" and "Join Our Team and Thrive!" are marketing but we can keep as part of About the role? Probably treat as About the role content. Benefits section: there is a benefits list. So we need Benefits heading with ul of benefits. Pay and Schedule: not mentioned, so omit those sections. We need to preserve all substantive information. Let's extract content. General Purpose: "The primary purpose of your job position is to support and educate our facility’s marketing and public relations programs and services." That's About the role. Essential Duties: a long list of duties. We'll put under Responsibilities heading as ul. Supervisory Requirements: mention supervisor responsibilities; could be part of Responsibilities or Requirements? Probably Responsibilities includes supervisory duties. We'll include under Responsibilities. Qualification Education And/or Experience: "Must possess, as a minimum, A Bachelor’s Degree from an accredited college/university, or equivalent. (Ten (10) years’ experience in marketing/public relations in a health care setting may be recognized in lieu of a bachelor’s Degree.) Master’s Degree in Marketing preferred or MBA." That's Qualifications heading. Language Skills: "Ability Read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability to effectively present information and respond to questions from managers and employees." That's Skills heading. Certificates, Licenses, Registrations: "To perform this job successfully, an individual must be proficient in the Microsoft Suite products." That's also Skills maybe but could be under Skills or Requirements. We'll put under Skills. Physical Demands: description; could be under Requirements? Might be separate but we don't have a heading for Physical Demands; we could include under Requirements as a list? But we only have allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. So we need to map Physical Demands and Work Environment into Requirements perhaps. We'll include them under Requirements as bullet points. Additional Information: includes note about management rights, etc. That's likely boilerplate; but it's substantive? It's generic; we could include under Requirements? Might be considered boilerplate; but instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The Additional Information seems like generic disclaimer; might be considered boilerplate. Safer to omit? But we need to preserve ALL substantive information; is that substantive? It's basically saying management can change duties; not crucial. Might be considered boilerplate. I'd omit. Then marketing paragraphs about PACS: "Join PACS: Elevate Healthcare with Us! ..." and "Join Our Team and Thrive! ..." plus benefits list. That's About the role? Could be separate About the role section describing company. We'll put under About the role heading. Benefits: list of benefits: Health Coverage (medical, dental, vision), PTO and Vacation, Financial Wellness (HSA, FSA), Retirement Planning (401(k) with company contributions), Support When You Need It (EAP). Also mention "We celebrate diversity..." but that's EEO; remove. Thus we will output:
About the role
General purpose paragraph + marketing paragraphs.
Responsibilities
- ... each duty as li
Requirements
- Physical demands bullet points
- Work environment bullet points
Qualifications
Education/experience text.
Skills
- Language skills bullets
- Microsoft Suite proficiency
Benefits
- Health Coverage: medical, dental, vision plans
- PTO and Vacation: generous paid time off and holidays
- Financial Wellness: Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA)
- Retirement Planning: 401(k) plan with company contributions
- Support When You Need It: Employee Assistance Plan (EAP)