Regional Marketing Coordinator

ROLE SUMMARY

The Regional Marketing Coordinator supports B&I's marketing presence within an assigned region by producing digital and graphic content, representing the company at trade and community events, and executing targeted social media campaigns under the direction of the Director of Marketing. This role is highly visible — both online and in person — and is critical to building B&I's brand with industry partners, clients, prospective employees, and the communities we serve.

ESSENTIAL DUTIES

• Produce digital and graphic marketing assets — flyers, social graphics, event collateral, email templates, web content, and similar materials — as directed by the Director of Marketing.
• Ensure all materials adhere to B&I brand standards and are consistent with company-wide marketing strategy.
• Support regional campaigns, internal communications, and ad-hoc marketing requests from regional leadership.
• Attend and represent B&I at trade events, industry conferences, and association functions across the assigned region.
• Represent B&I at charitable and philanthropic events, supporting the company's community engagement strategy and visibility as a corporate partner.
• Capture event content (photo, video, attendee engagement) for use in ongoing marketing campaigns.
• Conduct regular jobsite visits across the assigned region to capture professional video and photography of active projects, crews, and completed work.
• Capture event content (photo, video, attendee engagement) for use in ongoing marketing campaigns.
• Collaborate with business development, operations, and recruiting teams to understand local priorities and translate them into marketing execution.
• Cross-functional support with the broader marketing team to ensure regional content complements company-wide initiatives.
• Develop region-specific content (posts, reels, short-form video, project highlights, employee spotlights) that reinforces B&I's brand presence in the local market.
• Maintain a consistent posting cadence across applicable platforms (LinkedIn, Facebook, Instagram, TikTok, etc.).
• Partner with the Recruiting team to support recruiting-focused social media campaigns aligned to the region's active hiring needs.
• Monitor campaign performance and adjust content and targeting in collaboration with marketing leadership.

MINIMUM REQUIREMENTS

• Bachelor's degree in Marketing, Communications, or a related field.
• 2–4 years of professional experience in a marketing or event planning role.
• Proficiency with social media platforms and content creation tools (Adobe Creative Cloud, Premier Pro or Similar).
• Strong written and verbal communication skills.
• Excellent organizational skills, attention to detail, and ability to manage multiple deadlines.
• Willingness and ability to travel up to 20%.
• Availability for night and weekend work to support events, trade functions, and community activities.
• Valid driver's license and reliable transportation.
• Bilingual (English/Spanish) strongly preferred.
• Working knowledge of social media analytics and reporting tools.
• Photography and short-form video production skills.

Safety Awareness

B & I Contractors, Inc., makes safety a priority for all roles. As such this role may contain certain PPE (Personal Protective Equipment) necessary and required in the performance of certain tasks. It is the responsibility of the incumbent in the role to ensure he/she has received all pertinent safety protective equipment and commits to use of same when performing in the role.

Required Tools

• Tool List will be provided.

Physical Requirements

This position requires the ability to lift and carry materials weighing up to 25 pounds on a frequent basis. The employee must be able to perform tasks involving physical labor, including lifting, pushing, pulling, and carrying materials, tools, or equipment. Manual material handling must be performed in accordance with OSHA safety standards and company policies to minimize risk of injury.