Regional Marketing & Channel, Associate/Senior Associate
Brookfield · New York, NY · 2 wk ago
Marketing$115k–$140k/yrFull-time
About the role
We are seeking a Regional Marketing & Channel Associate/Senior Associate to support the execution of integrated marketing initiatives across the Americas.
Responsibilities
- Support the development and execution of data-driven marketing plans aligned with regional and business priorities
- Aid in defining messaging, audience segmentation, budget allocation, and channel strategy
- Manage timelines, deliverables, and stakeholder coordination to ensure seamless execution
- Execute multi-channel marketing campaigns across digital, media, and events
- Drive lead generation and engagement initiatives across target client segments
- Establish performance metrics and evaluate campaign effectiveness by channel and audience
- Identify and support priority proprietary and third-party events across the Americas
- Manage select sponsorships end-to-end, including content alignment, speaking opportunities, and logistics
- Cook up related client engagement and marketing activities tied to events
- Develop and tailor marketing materials across channels (email, web, social, paid media, and collateral)
- Customize messaging for key audiences, including: Institutional investors (pensions, sovereign wealth funds), Insurance companies, Investment consultants, Family offices
- Support internal advocacy platforms to amplify firm messaging across client-facing teams
- Partner closely with Sales, Investment teams, Product Strategy, and Corporate Communications
- Ensure marketing initiatives are aligned with commercial priorities and product positioning
- Maintain strong communication with stakeholders across regions and functions
- Manage assigned marketing budgets with a focus on ROI and efficiency
- Track, analyze, and report on campaign performance
- Use insights to optimize future initiatives and inform strategic decisions
- Help prioritize marketing initiatives based on business needs and market opportunities
- Support go-to-market strategies for new products and investment platforms
Qualifications & Skills
- Experience working across global teams and multiple stakeholder groups is a plus
- 5–8+ years of experience in marketing, preferably within asset management, financial services, or a related field
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment
- Experience executing multi-channel marketing campaigns (digital, events, content, and media)
- Familiarity with project management tools (e.g., Monday.com or similar platforms)
- Excellent written and verbal communication skills, with the ability to simplify complex financial concepts
- Highly collaborative, detail-oriented, and solutions-driven mindset
Benefits
Base Salary: $115K - $140K
Our compensation structure is comprised of a base salary and a short-term incentive program (cash bonus).
Cash compensation tends to vary based on geography to account for local market conditions and is set to be market competitive.
Career Development: Brookfield is committed to the development of our people through challenging work assignments and exposure to diverse businesses.
Positive Work Environment: We are proud to create a diverse environment and are proud to be an equal opportunity employer.