Regional Integrated Marketing Manager

About the role

Develop, manage, and execute cohesive multi-channel marketing strategies across 3–4 divisions to drive community awareness and customer engagement. Serve as the strategic link between division presidents, regional marketing leaders, sales executives, corporate digital marketing functions, and local division field teams, ensuring divisional sales goals are met with alignment across digital advertising, content, events, field marketing, and partner initiatives.

Responsibilities

• Lead the development of strategic creative briefs for key initiatives, ensuring alignment with divisional goals and national brand strategy.
• Direct cross-functional collaboration with Regional Marketing Directors, Division Presidents, Sales, Digital Marketing, and Creative Services to ensure cohesive and impactful campaign execution.
• Oversee the execution and management of the integrated marketing calendar across all channels, aligning timing and messaging to maximize engagement and performance.
• Oversee and guide the development and localization of marketing assets, signage, events, sponsorships, and outreach initiatives to strengthen regional brand presence.
• Lead and partner with National strategy teams to interpret campaign performance and regional market insights, using data to optimize marketing plans and drive results.
• Serve as the point of contact (POC), owner, and driver of integrated marketing plans, ensuring alignment across teams and timely execution.
• Lead, enforce, and uphold brand consistency across all marketing touchpoints within the region, ensuring adherence to national standards and guidelines.

Requirements

• Bachelor of Science or Arts degree or equivalent required; High school diploma or GED required.
• Minimum 5–7 years of relevant experience in home building, real estate, marketing, or consumer-facing industries preferred.
• Strong organizational and time management skills; able to manage multiple deadlines across various communities.
• Excellent communication and interpersonal skills; able to build effective partnerships with internal teams and sales teams.
• Resourceful and solution-oriented.
• Leverage digital and analytical tools with confidence to drive insights and outcomes.
• Experience in home building, real estate, or consumer-facing industries is a plus.

Pay

Base compensation offered for this position ranges from an annual salary of $95,800 to $119,800, subject to adjustment based on employee qualifications, geographic pay differentials, and operational considerations. This position may be eligible for bonuses and commissions.

Benefits

• Robust health insurance plans, including Medical, Dental, and Vision coverage.
• 401(k) Retirement Plan with a $1 for $1 Company Match up to 5%.
• Paid Parental Leave and Associate Assistance Plan.
• Education Assistance Program and up to $30,000 in Adoption Assistance.
• Up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies.
• New Hire Referral Bonus Program.
• Significant Home Purchase Discounts.
• Everyone’s Included Day.