Regional Head of Partnerships

This position is based in the United States and is a senior, high-ownership opportunity to drive player acquisition and commercial growth across an assigned market through strategic partnerships.

About the role

You will own the regional partnerships strategy and P&L, deciding where investment should go across affiliates, creators, ambassadors, communities, and sponsorships. The role combines hands-on business development with commercial leadership, requiring you to personally build the most important partnerships while shaping the broader regional ecosystem. You will be accountable for measurable outcomes including signups, first-time deposits (FTDs), net gaming revenue (NGR), partner costs, and overall return on investment.

As the regional partnership portfolio grows, you will build and lead a team responsible for scaling the partner network and maintaining high performance standards. You will also act as a key source of market intelligence, advising central teams on competitors, customer behaviour, and regional growth opportunities.

Responsibilities

• Define and own the regional partnerships strategy, determining channel mix, partner priorities, investment levels, and growth opportunities across affiliates, content creators, streamers, ambassadors, communities, and sponsorships.
• Own and manage the regional partnerships P&L, including partner-generated NGR, associated costs, budgets, and allocation decisions across channels and individual deals.
• Drive measurable growth in new player acquisition, FTDs, and NGR through a commercially disciplined regional partnership portfolio.
• Personally source, negotiate, and close high-value strategic partnerships, including affiliate agreements based on CPA, revenue share, and hybrid structures.
• Develop and manage relationships with streamers, content creators, influencers, ambassadors, and other high-impact partners whose audiences can generate meaningful player acquisition.
• Evaluate and develop event sponsorship opportunities, live poker circuits, tours, and online community activations based on their ability to deliver measurable commercial returns.
• Actively manage the regional partner book, monitoring partner performance, content quality, traffic quality, cohort quality, and overall commercial contribution.
• Renegotiate, optimise, or terminate partnerships that fail to meet agreed performance and profitability expectations.
• Provide insights on regional market dynamics, competitor activity, emerging trends, and acquisition opportunities to inform broader business strategy.
• Build and develop the regional partnerships organisation as the portfolio scales, including hiring and managing Ambassador and Content Creator Managers.
• Establish clear standards, processes, and performance expectations for partner management across the regional team.
• Balance short-term acquisition opportunities with sustainable player value, ensuring partnership decisions are supported by clear commercial cases.

Requirements

• Proven track record of growing an iGaming or online poker player base through partnerships and affiliation, with measurable results demonstrated through NGR rather than volume alone.
• Strong experience developing and managing content-focused partnerships, including creators, streamers, influencers, ambassadors, or relevant online communities.
• Deep knowledge of the target regional market, including its poker or iGaming ecosystem, player behaviour, competitive landscape, and key acquisition channels.
• Native or fluent command of the region's primary language(s), combined with fluent English.
• Demonstrated experience owning a P&L, budget, or significant commercial portfolio with genuine accountability for financial outcomes.
• Strong experience structuring and negotiating CPA, revenue share, fixed-fee, and hybrid partnership agreements.
• Excellent commercial judgment, with the ability to assess partner economics, identify scalable opportunities, and make difficult investment decisions.
• Strong negotiation and relationship-building skills, with the credibility to establish partnerships with high-value affiliates, creators, communities, and ambassadors.
• Experience building and managing teams, or demonstrated readiness to scale and lead a regional partnerships function as business volume increases.
• Highly analytical and results-oriented, with the ability to connect partnership activity to acquisition, FTD, NGR, and profitability metrics.
• Comfortable operating in a challenger-brand environment, with the creativity and adaptability to develop new approaches rather than simply replicating established market leaders.
• Strong ownership mindset and willingness to combine strategic leadership with hands-on execution.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote working arrangement with flexible working hours.
• Opportunity to work at the intersection of online poker, iGaming, blockchain technology, and digital partnerships.
• High level of autonomy and ownership over regional strategy, budget, partnerships, and commercial performance.
• Opportunity to build and lead a regional partnerships team as the business scales.
• Collaborative and inclusive international team culture.
• Professional development opportunities and potential for significant career growth.
• Opportunity to shape the market strategy and growth trajectory of a rapidly evolving business.
• Exposure to diverse partnership channels, including affiliates, creators, ambassadors, communities, and live events.