Regional Director of Sales (Senior Living)
About the role
Discovery Management Group is seeking a Regional Director of Sales (RDS) to partner with our vibrant communities and lead high-performing sales teams with 50–80% travel. At Discovery Management Group, you’ll be empowered to make a real impact—not only in occupancy and census growth, but in the lives of the residents we serve and the professionals you coach and develop. As part of our team, you’ll find a purpose-driven environment where your influence fuels progress and your voice is valued.
What You’ll Do
- Champion sales performance by driving move-ins and helping communities achieve census goals
- Partner with Executive Directors and Regional Operations Leaders to coach and support on-site Senior Lifestyle Counselors (SLCs) and Coordinators
- Conduct site visits to assess sales operations and provide in-person coaching and audits
- Analyze sales activity and conversion data, providing actionable insights and consistent reporting
- Deliver onboarding and ongoing training for new and tenured sales associates
- Help recruit, screen, and onboard new SLC talent in partnership with leadership
- Oversee CRM utilization, lead tracking, and compliance with sales best practices
- Manage sales tools and programs such as mystery shopping, recorded call reviews, and compensation plan implementation
- Maintain a deep understanding of market conditions, competition, and pricing strategy
- Drive team motivation and performance through leadership, accountability, and culture-building
Required
- 5+ years of experience in a dynamic sales environment, with 3+ years in a regional or multi-site sales leadership role
- Bachelor’s degree in Business, Marketing, Communications, or a related field
- Demonstrated success coaching high-performing sales professionals
- Experience with CRM systems and reporting dashboards
- Ability to influence cross-functional leaders and build trusted relationships across teams
- Strong communication, problem-solving, and presentation skills
- Passion for serving older adults and enhancing their journey into senior living
Desired
- Senior living or healthcare sales experience
- Experience designing or implementing regional sales strategies across multiple locations
- Familiarity with value-based pricing models and local competitive landscapes
Work Environment & Travel
This role requires regular travel—approximately 50–80%—to communities across your assigned region. You’ll split your time between community visits, virtual coaching, and administrative work.
Benefits
- Competitive pay with early access to earned wages
- Flexible scheduling
- Health, dental, vision, life, and disability insurance
- Paid time off and holidays
- 401(k) with employer match
- Paid training and growth opportunities
- Meals and uniforms (where applicable)
- Employee Assistance Program (EAP)
- Volunteer time off
- Wellness-related benefits
About Discovery Senior Living
Discovery Senior Living is one of the largest senior living operators in the U.S., with over 350 communities and 35,000 homes across nearly 40 states. Backed by three decades of award-winning experience, Discovery leads a family of companies—including Discovery Management Group, Integral Senior Living, Provincial Senior Living, Morada Senior Living, TerraBella Senior Living, LakeHouse Senior Living, Arvum Senior Living, Discovery Development Group, Discovery Design Concepts, STAT Marketing, and Discovery at Home. With 19,000 dedicated employees and an innovative “Experiential Living” philosophy, Discovery is recognized for its leadership in performance, lifestyle customization, and senior living innovation.