Regional Director of Sales & Operations | Chicago

Regional Director of Sales & Operations At EWC Growth, one of the largest franchisees of European Wax Center, smooth is just the start. We're building high-performing teams, delivering elevated guest experiences, and creating a culture where exceptional leaders have the opportunity to make a measurable impact. We're looking for a Regional Director of Sales who knows how to turn strategy into execution. This leader will oversee a portfolio of European Wax Center locations and be accountable for sales performance, operational excellence, leadership development, and the overall health of the business across their region. This is a highly visible, field-based leadership role for someone who thrives in a fast-paced, KPI-driven environment and knows how to lead through people—not simply manage numbers. The Opportunity As Regional Director of Sales, you'll operate as the business leader for your region, translating company strategy into center-level execution. You'll lead and develop a team of Center Sales Directors, creating the accountability, coaching, and operating rhythm necessary to consistently deliver results. You'll have a pulse on the business—from sales conversion and guest retention to Wax Pass performance, retail sales, staffing, and center-level execution—and know when to coach, challenge, recognize, and course-correct, What You'll Own Sales + Business Performance Own the overall sales and financial performance of your assigned regionDrive achievement of center and regional goals across key performance indicators, including service sales, Wax Pass sales, retail product sales, guest acquisition, retention, and rebookingAnalyze center-level performance and identify trends, opportunities, and performance gapsTranslate data into clear, actionable strategies that improve resultsEstablish consistent performance expectations and accountability across the regionPartner with Center Sales Directors to develop targeted action plans for underperforming centersRecognize high-performing centers and leverage best practices across the broader regionMaintain a strong understanding of local market dynamics and identify opportunities to increase market share Leadership + Talent Development Lead, coach, and develop a team of Center Sales Directors, creating a strong bench of high-performing leadersSet clear expectations and hold leaders accountable for both results and behaviorsConduct regular business reviews, center visits, coaching sessions, and performance conversationsIdentify high-potential talent and create meaningful development and succession opportunitiesPartner with Talent Acquisition and HR to attract, select, develop, and retain exceptional talentBuild a culture centered around performance, accountability, recognition, and growthAddress performance concerns quickly and consistently while maintaining a people-first leadership approachCreate strong succession pipelines for critical field leadership positions Guest Experience + Brand Excellence Champion the European Wax Center guest experience across every center within the regionEnsure teams consistently deliver an elevated, welcoming, and results-driven guest experienceMonitor guest feedback and partner with center leadership to identify opportunities for improvementReinforce brand standards and ensure consistent execution across locationsCreate an environment where teams understand the connection between exceptional service, guest loyalty, and business performance Operational Excellence Maintain visibility into the day-to-day health of each center and ensure consistent execution of company standardsPartner with Center Sales Directors to optimize staffing, scheduling, productivity, and center operationsIdentify operational barriers impacting sales, team performance, or the guest experience and drive solutionsEnsure centers maintain strong standards around compliance, cleanliness, safety, inventory, and overall presentationPartner cross-functionally with HR, Talent Acquisition, Training, Finance, Marketing, and Operations to execute company initiativesLead through periods of growth, organizational change, and evolving business priorities Requirements 5+ years of progressive multi-unit retail, beauty, wellness, hospitality, or service-based leadership experience with experience managing multi-million dollar markets. Proven experience leading and developing field employees. Demonstrated track record of meeting or exceeding aggressive sales and performance goalsStrong commercial mindset with the ability to analyze KPIs and translate data into actionExperience managing a geographically dispersed portfolio of locationsStrong coaching, performance management, and talent development capabilitiesExperience building succession plans and developing high-potential leadersAbility to navigate a fast-paced, evolving organization with competing prioritiesStrong communication, executive presence, and relationship-building skillsComfortable balancing strategic leadership with hands-on field executionAbility to travel regularly throughout the assigned region Working Conditions The working conditions described here are representative of those an employee encounters while performing the essential functions of this position. Please refer to the physical & environmental requirements of the position on the next page for specific information related to this role. In certain assignments or if an employee is engaging in a non-routine or offsite activity; an employee may occasionally work near moving equipment and be exposed to toxic or caustic chemicals, biological hazards, airborne fumes, outdoor weather conditions and loud, prolonged noise. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. All requests for reasonable accommodation should be directed to the HR team. Benefits Base salary range of $90,000-$130,000 based on experience & market + monthly commission Medical, Dental & Vision Insurance401(k) PlanPaid Time Off & HolidaysPaid Parental LeaveLife & Disability InsurancePet Insurance FSA & HSA AccountsComplementary Waxing & Product Discounts