Regional Director of Business Development (Pinellas/Pasco area)

Key Responsibilities

• Market Development & Growth
• Identify market trends and growth opportunities across acute and post-acute sectors.
• Implement business development plans to support territory-level growth goals.
• Monitor competitor activity and report findings to inform outreach strategies.
• Support service line promotion and community education initiatives.
• Provider & Partner Relations
• Build and maintain relationships with PCPs, specialists, MSOs, hospitalists, and other referral sources.
• Re-engage inactive or low-referring providers through targeted outreach efforts.
• Collaborate with care teams and leadership to improve the referral experience.
• Referral & Sales Development
• Conduct referral source mapping and prioritize outreach to high-potential accounts.
• Track referral trends and communicate patterns to the Executive Director and internal stakeholders.
• Create and execute customized outreach plans for underperforming markets or facilities.
• Marketing & Community Engagement
• Coordinate development and distribution of territory-specific marketing materials.
• Organize and attend local events such as provider luncheons, health fairs, and community forums.
• Represent the organization at local and regional networking events.
• Operational Support & Communication
• Ensure timely updates to providers regarding admissions and discharges.
• Maintain accurate records of outreach, activity logs, and referral tracking through CRM tools.
• Aid in territory-specific appreciation efforts, such as gift deliveries or holiday initiatives.
• Cross-Functional Support
• Collaborate with clinical and operational leaders to support new service launches or territory expansion.
• Provide feedback from the field to inform strategy and improve operational alignment.
• Participate in special projects and performance initiatives as directed by the Executive Director.

Qualifications

• Bachelor’s degree in Healthcare Administration, Business, Marketing, or related field required.
• Minimum of 2 – 4 years of healthcare business development, sales, or provider relations experience.
• Strong knowledge of the healthcare continuum including acute, post-acute, LTAC, IPR, and AL.
• Demonstrated ability to develop productive relationships with healthcare providers and referral sources.
• Prominent interpersonal and communication skills; ability to connect with diverse stakeholders.
• Highly organized, self-directed, and able to manage multiple priorities across a large region.
• Proficient in Microsoft Office and CRM tools.
• Valid driver’s license and willingness to travel within assigned region.