Regional Director of Business Development

Essential Job Functions/Responsibilities

• Coincide daily business development operations including providing direct oversight of the establishment and implementation of business development initiatives.
• Manage CRM and CRM activity for business development team.
• Aid the Director of Patient Services in establishing organizational patient volume projections in the annual budget and in establishing allocations for the marketing department per site location.
• Monitor allocation of resources according to budgetary limitations.
• Work with the Director of Patient Services to consistently conduct market assessments and develop a comprehensive marketing plan designed to meet budgetary patient volume projections.
• Employ marketing and promotional initiatives to achieve budgetary patient volume projections.
• Establish and maintain positive working relationships with current and potential referral and payer sources.
• Assist in recruitment, selection, orientation, and supporting the business development team.
• Build and monitor community, customer, payer and patient perceptions of the organization.
• Provide leadership and support to Director of Patient Services in strategic planning including identifying opportunities for additional or improved services to address customer needs and concerns.
• Maintain comprehensive working knowledge of markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
• Maintain comprehensive working knowledge in the field of hospice business development and share information with appropriate organization personnel.
• Develop community resources and assist customers in accessing community resources should services not be provided by organization.
• Monitor and report cost effectiveness of business development efforts.
• Achieve annual business development objectives by contributing relevant information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; identifying trends; determining regional sales system improvements; implementing change.
• Meet business development objectives by forecasting requirements and preparing an annual budget with Chief Officers and Executive Directors.
• Create a business development plan and quota and work directly with Director of Patient Services and subordinates to develop marketing strategy and projections.
• Contribute to business development objectives by counseling community coordinators in building and maintaining rapport with key consumers and identifying new consumer opportunities.
• Recommend service lines by identifying new service opportunities, and service changes; surveying consumer needs and trends.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or healthcare related field, Master’s degree preferred.
• At least one (1) to three (3) years experience in health care business development management, preferably in hospice care operations.
• Demonstrated ability to supervise and direct professional and administrative personnel.
• Ability to aggressively grow business and deal tactfully with customers and the community.
• Knowledge of corporate business management.
• Demonstrates good communications skills, negotiation skills, and public relations skills.
• Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.