Regional Director - Midwest (Chicago, Cleveland, Columbus, Detroit, Milwaukee, Indianapolis)

About the Role

We are seeking a dynamic and results-driven Regional Director to lead one of GNC's retail markets. This executive-level retail leader will be responsible for driving business performance, building high-performing teams, developing future leaders, and ensuring operational excellence across all stores within an assigned market. The ideal candidate brings a proven track record of leading large, geographically dispersed retail organizations through multiple layers of leadership. This individual thrives in a fast-paced environment, combines strategic thinking with strong operational execution, and has a passion for developing talent while delivering exceptional customer experiences. The ideal candidate will be based in the Chicago, Cleveland, Columbus, Detroit, Milwaukee, or Indianapolis market.

Responsibilities

• Lead, coach, and develop a team of District Managers to drive sales performance, operational excellence, and customer experience across the market.
• Create and execute market-level business strategies aligned with GNC's financial objectives, growth initiatives, and brand vision.
• Maintain accountability for market sales, profitability, labor management, expense control, shrink performance, and inventory productivity.
• Identify growth opportunities through analysis of business trends, customer insights, market conditions, and competitive activity.
• Build and maintain a strong leadership pipeline through talent assessment, succession planning, recruiting, coaching, and performance management.
• Drive a culture of accountability by establishing clear expectations, measuring results, and recognizing high performance.
• Partner with Merchandising, Marketing, Operations, Supply Chain, and other cross-functional teams to maximize market performance and support strategic initiatives.
• Analyze key performance indicators (KPIs) and financial reports to identify opportunities, mitigate risks, and drive business decisions.
• Ensure consistent execution of operational standards, visual merchandising programs, inventory processes, and customer experience expectations.
• Conduct frequent store visits to evaluate performance, support leadership development, and identify opportunities for improvement.
• Ensure compliance with all company policies, procedures, safety standards, and regulatory requirements.
• Champion change management initiatives and lead successful implementation of new programs, processes, and business strategies.
• Drive employee engagement and foster an inclusive, high-performing culture throughout the organization.
• Serve as a key voice of the field by providing market feedback, customer insights, and competitive intelligence to senior leadership.
• Additional duties as assigned.

Requirements

• Bachelor's Degree in Business, Marketing, Retail Management, or a related field; or equivalent combination of education and experience.
• 10+ years of progressive multi-unit retail leadership experience.
• 8+ years leading managers and large, geographically dispersed teams.
• Demonstrated success driving revenue growth, profitability, operational excellence, and customer satisfaction across multiple locations.
• Proven experience developing leaders, building talent pipelines, and creating high-performing teams.
• Strong financial acumen with experience managing budgets, labor expenses, sales forecasts, and profit-driving initiatives.
• Ability to analyze complex business trends and leverage data to make strategic decisions.
• Effective change management skills and experience leading organizational transformation initiatives.
• Excellent communication, presentation, influencing, and relationship-building skills.
• Advanced proficiency in Microsoft Office Suite, including Excel, PowerPoint, Outlook, and reporting tools.
• Ability to influence and collaborate across all levels of the organization, including senior leadership.
• Self-motivated, highly organized, and capable of managing multiple priorities in a fast-paced environment.

Preferred Qualifications

• Experience leading retail operations across multiple districts, markets, or regions.
• Experience within specialty retail, health and wellness, fitness, nutrition, or consumer products industries.
• Demonstrated success leading large-scale business initiatives and market expansion efforts.

Benefits

• Medical, Dental, and Vision insurance
• Short-Term and Long-Term Disability (STD, LTD)
• Paid Company Life Insurance
• 401K program with company match
• 30% employee merchandise discount on GNC products & 20% employee discount on 3rd party products
• Monthly Free Product Offers
• Employee Assistance Program

Schedule

• Remote-based position with significant travel throughout the assigned market and to corporate meetings, conferences, and special projects as needed (~75% travel).
• Regularly required to sit, stand, walk, reach, bend, kneel, and use hands and fingers to operate standard office and mobile technology equipment.
• Frequent use of computers, tablets, mobile devices, and virtual communication tools.
• Ability to travel by automobile and air for extended periods as business needs require.
• Ability to occasionally lift and move up to 10 pounds.
• Work is performed in both retail store environments and remote office settings.