Regional Content Production Specialist

Job Purpose

As Regional Content Production Specialist, you will support the Regional Marketing and Digital Marketing Managers, working collaboratively with the schools, by creating premium quality visual content and creative assets that strengthen our brand across schools and digital channels.

Job Responsibilities

• Produce engaging visual content for social media, websites, digital campaigns, newsletters, and other marketing channels, that align with our brand and vision supporting efforts to differentiate schools from competitors.
• Edit short-form and long-form video content, including interviews, classroom experiences, events, student stories, and parent testimonials.
• Create graphic assets using Canva, Adobe Creative Suite, and other relevant design tools.
• Build and maintain content libraries that can be used by schools and regional teams.
• Adept regional and global campaign assets for local implementation.
• Occasional travel to schools across the region to capture high-quality photo and video content.
• Respond quickly to viral trends and adapt content accordingly.
• Monitor social engagement metrics and continuously improve content strategies.

Brand Consistency & Creative Support

• Ensure all content aligns with Nord Anglia Education brand guidelines and visual standards.
• Support schools in applying brand assets consistently across digital and offline channels.
• Aid in brand reviews and provide practical recommendations to improve content quality and visual consistency.
• Identify opportunities to strengthen storytelling and showcase each school's unique strengths.
• Coach school teams in content best practices.
• Support school teams in developing content creation skills and confidence.
• Create simple guidelines, templates, toolkits, and resources that enable schools to create content independently.
• Act as a trusted point of contact for content-related questions and creative support.

Content Performance & Insights

• Monitor content performance using platform analytics and reporting tools.
• Share practical recommendations to improve engagement and content effectiveness.
• Observe and learn about our competitors across region, helping the team by identifying what makes/can make us stand out and sharing those insights.
• Stay informed on social media trends, content formats, and creative best practices, sharing relevant ideas with the wider team.