Regional Content Creator

Job Purpose

As Regional Content Creator, you’ll support the Regional Marketing and Digital Marketing Managers, working collaboratively with the schools and being responsible for the creation and editing of premium quality content and assets that enhance our brand across various channels. You’ll play a pivotal role in implementing marketing strategy to ensure continued attraction, enrollment, and retention of students while building the Nord Anglia Education brand.

Job Responsibilities

• Design Creation & Engagement
• Produce creative assets that align with our brand and vision supporting efforts to differentiate schools from competitors
• Edit short-form content for social media, newsletters etc., including interviews, vlogs, classroom moments, and parent testimonials
• Respond quickly to viral trends and adapt brand content accordingly
• Maintain social engagement metrics and continuously improve content strategies
• Training and Capability Building
• Support with brand audits ensuring consistency across region
• Coach school teams in content best practices
• Create guidelines, templates, and content calendars for schools to use independently
• Strategic Input & Analytics
• Monitor and report on platform performance using native and third-party analytics
• Provide recommendations for improving visibility, engagement, and follower growth
• Drive performance by understanding how creativity can support our brand in achieving commercial goals and reinforcing brand positioning
• Driving Performance
• Observe and learn about our competitors across region, helping the team by identifying what makes/can make us stand out and sharing those insights.

Job Requirements

• Bachelors Degree
• Must be fluent in English, Spanish and preferably Portuguese
• Good understanding and experience in luxury, customer-facing sales industries and experience in monitoring competitor market activity
• 3+ years’ experience in content creation
• Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design tools
• Basic understanding of web design principles (experience with tools like Figma is a plus)
• Understanding of analytics and performance metrics
• Demonstrate a strong creative flair with the ability to generate innovative design ideas
• Able to manage time effectively, prioritize tasks, and meet deadlines
• Teamwork: A collaborative team player, eager to learn from and support other team members
• Adaptability: Willingness to adapt to changing project requirements and take on new challenges
• Brand Awareness: An understanding of the importance of brand consistency and the ability to follow brand guidelines closely
• Adequate skills in filming and editing (using apps such as CapCut, Canva, Adobe Creative, Lightroom)
• You have outstanding written and verbal communication skills in English and Spanish
• Strong visual eye, storytelling ability, and passion for education
• Ability to work independently while managing multiple projects across locations
• Background in journalism, media, or marketing
• Previous experience in premium consumer brands
• High levels of personal integrity
• Ability to work under pressure and remain calm
• Occasional travel (around 30% of the time)