Regional Category Manager - GTM

Role Mandate

• Set the regional category direction in line with global portfolio strategy.
• Own portfolio and lifecycle decisions, including assortment, pricing, SKU vitality, and rationalization.
• Define go-to-market choices across channels, trade strategy, and commercial priorities.
• Lead product launch readiness and execution to ensure successful commercialization of innovation.
• Build strategic frameworks and business cases that support growth decisions and investment priorities.
• Communicate with clarity and influence, ensuring alignment across cross-functional and regional stakeholders.

Key Responsibilities

• Category Strategy & Portfolio Management: Develop and execute the regional category strategy in line with global portfolio priorities. Define assortment, pricing, and promotional strategies to support growth and profitability. Manage the category lifecycle, including portfolio optimization, product mix decisions, and margin improvement initiatives. Build a compelling commercial story for the category and align it with broader business objectives.
• Product Launches & Innovation: Lead new regional product launches from planning through execution. Ensure successful commercialization of new products in line with strategic and financial goals. Support innovation planning and help translate product strategy into market-ready solutions.
• Go-to-Market Execution: Define regional go-to-market strategies, including portfolio focus, channel priorities, and trade approach. Design and implement category growth programs, strategic initiatives, and commercial mechanisms that accelerate performance. Develop sales enablement tools such as playbooks, selling materials, and training resources.
• Market & Commercial Insights: Analyze market trends, customer needs, and competitive activity to inform category decisions. Use data and insights to evaluate category performance and identify growth opportunities. Partner cross-functionally to ensure strategies are effectively executed across the business.

Required Capabilities

• Category and portfolio strategy
• Product innovation and launch management
• Brand strategy and commercial execution
• Data analysis and insight generation
• Consumer activation
• Marketing effectiveness and measurement
• Cross-functional leadership and collaboration
• Overall Business, Financial and Commercial acumen
• Strong communication and strategic planning skills

Preferred Candidate Profile

The ideal candidate is a strategic, business driven category leader with experience managing portfolios, launching products, and driving regional growth initiatives. They should be comfortable working across functions, turning insights into action, and balancing long-term strategy with day-to-day execution.

Benefits & Perks

• Competitive salary and comprehensive benefits plan including medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off (including paid vacation, holidays & personal days), and tuition reimbursement.
• Discounts on Stanley Black & Decker tools and products as well as discount programs for many other vendors and partners.
• Career opportunity with multiple career paths across a global company with 60+ brands.
• Learning & Development resources including Lean Academy and online university with certificates and specializations from renowned colleges and universities.
• Diverse & inclusive culture that respects and embraces differences.
• Purpose-driven company with opportunities for volunteerism, giving back, and sustainable business practices.