Regional Business Director

About the role

Brunswick is seeking a dynamic and experienced Regional Sales Manager to lead the growth and success of Mercury products in the Southeastern US. This role requires a proven track record of sales excellence and a passion for innovation in the marine industry.

Responsibilities

• Manage the day-to-day activities of assigned Business Development Managers, ensuring strong field execution and accountability to regional goals.
• Develop and implement strategies to achieve Mercury growth objectives, with direct involvement in executing plans in the field alongside BDMs and dealer partners in the field.
• Maintain an active field presence, regularly engaging with dealers and OEM partners to drive performance, identify opportunities, and resolve issues in real time.
• Oversee onboarding and hands-on, on-the-job training of BDMs to ensure readiness to execute and effectively manage dealer relationships.
• Audit performance of BDMs in-market and develop targeted coaching and development plans aligned to regional performance needs.
• Partner closely with the Mercury OEM team and actively share dealer conquest and growth responsibilities with BDMs through direct field engagement.
• Collaborate with sales leadership to evaluate market needs and trends. Report regularly to leadership on competitive products, programs, and market dynamics based on field observations and customer feedback.
• Proactively resolve sales conflicts between Mercury, dealers, and OEMs through direct engagement and relationship management in the field.
• Establish and sustain open communication with local OEM boat representatives, ensuring alignment on market activity and opportunities.
• Assess issues within the region, resolving where possible and report back to upper management when follow up is required.
• Partner with category management on current products and support successful execution of new product introductions.
• Represent Mercury at national and regional shows, actively engaging customers, promoting products, and generating sales opportunities.
• Serve as a cross-functional bridge across sales, service, and marketing, supporting program execution, resolving customer issues, and ensuring consistent, aligned communication to the dealer network.

Requirements

• Bachelor’s degree desired
• Track record of exceptional sales performance with the demonstrated ability to discover business opportunities
• 5-10 years working with a dealer organization or equivalent
• Documented track record of success within the marine or power sports industry with knowledge of marine industry dealer or related organization
• Excellent verbal and written skills necessary to effectively communicate within Mercury and within the dealer network
• Excellent organizational skills are a must
• Possess a high level of business acumen
• Ability to understand the market and apply inputs into a regional demand plan that drives production
• Ability to work with diverse personalities while remaining tactful, professional, and flexible
• Ability to coach and motivate field staff
• Ability to be persuasive with customers while keeping customer satisfaction as a guiding factor

Preferred Qualifications

• Good working knowledge of Mercury & related products
• Prior Marine Industry experience
• Basic Marine Technical & Product Knowledge
• Bilingual proficiency in English and Spanish (written and verbal) preferred
• Solid presentation skills
• Willingness to 'take responsibility' and get the job done under any circumstances
• Working knowledge of the law as it pertains to sales and advertising
• Leadership & interpersonal skills
• Knowledge of policy administration
• Advanced Computer Skills in Microsoft Applications and ability quickly adapt to job specific programs and processes