Regional Business Development Manager

About the role

The EZ Sheath Regional Business Development Manager is accountable for creating builder demand, expanding channel availability, and delivering profitable revenue growth across the Upper Midwest region. The role develops and converts a qualified pipeline of residential builders, supports product trials and field execution, and partners with distributors, dealers, Marketing, and Technical teams to drive sustained adoption. Success requires strong product, application, building science, market, and financial acumen, along with the ability to build customer relationships, assess opportunities, and translate regional insights into effective commercial action.

Reports to: EZ Sheath Sales Leader. Span of Control: Individual Contributor with strong cross-functional influence across Marketing, Technical/Building Science, and Distribution partners. Territory Coverage: MN, WI, SD, ND, IA.

Responsibilities

Residential Insulated Sheathing — Builder Demand Creation

• Identifies and prioritizes high-potential residential builders and projects, applying knowledge of the North American residential construction market, distribution channels, and codes and regulations to develop new regional business.
• Develops and maintains a qualified pipeline, with accurate CRM data and forecasts, to drive builder conversion and pull-through demand.
• Works through current two-step distributors, local lumber dealers, and specialty one-step distributors, establishing new channel relationships where needed to improve availability, activation, and reorder velocity.
• Applies knowledge of residential construction means and methods to engage builders, position EZ Sheath in the wall assembly, and resolve field-level objections.
• Partners with national and regional builder pilot programs to support buildouts and convert pilots into repeatable, scaled adoption across projects and builder divisions.

Go-to-Market Execution & Adoption

• Positions EZ Sheath against competitive alternatives to maximize builder value and product differentiation.
• Delivers regional revenue, margin, builder conversion, repeat-adoption, and channel-activation objectives.
• Executes brand, channel, and commercial programs in collaboration with Owens Corning partners.
• Equips distributors and dealers to generate interest, advance qualified opportunities, and close business.
• Tracks pilot outcomes and convert successful trials into sustained demand and repeat purchases.

Requirements

Minimum Qualifications

• Bachelor's degree in business or a related field.
• At least five years of experience in direct customer-facing sales, business development, or marketing.
• Demonstrated experience selling to residential builders and creating pull-through demand.
• Working knowledge of residential construction means and methods.
• Experience with building materials channels and customers, including residential contractors and one-step and two-step distributors.
• Demonstrated ability to meet or exceed challenging targets and deadlines across changing market conditions.
• Ability to travel as business needs dictate, including up to two to three overnight trips per week.

Preferred Qualifications

• Experience developing successful distributor and co-marketing relationships.
• Experience with residential sheathing or related exterior building products.
• Knowledge of building science, codes, regulations, and product applications.
• Experience launching new products or expanding into new regional markets.

Skills

• Strong cross-functional collaboration skills, particularly across Sales, Marketing, Technical, and channel partners.
• Ability to translate strategy, customer insights, and market data into regional action plans.
• Strong business development skills, including opening new accounts, attracting new customers, developing a qualified pipeline, and