Regional Brand Manager, Rare Disease - Southeast / Mid-Atlantic

Responsibilities

• KOL Engagement: Build strong KOL relationships and trust to inform marketing strategy and initiatives.
• Develop regional KOL strategies by identifying, profiling, and engaging established and rising thought leaders in the rare sleep therapeutic area.
• Lead regional and national congress execution by organizing executive leadership engagement at key conferences, determining resource allocation, and deliberately engaging KOL/faculty.
• Bring insights from thought leaders and sales teams to the brand team to inform strategy, resource utilization, messaging, and tactical execution.
• Identify marketplace trends, including barriers, to guide brand strategy and future opportunities.
• Help implement advisory boards, including planning, participant identification, and moderation.
• Collect KOL beliefs, develop HCP profiles, and gain competitive insights at regional and national congresses.
• Speaker Bureau Leadership: Help identify, recruit, and manage speakers for the LUMRYZ speaker’s bureau.
• Provide guidance to speakers to ensure accurate, effective and compliant product and/or disease-state presentations.
• Coach speakers as needed regarding content and communication skills through direct observation and feedback.
• Product Brand Champion: Lead cross-functional collaboration and drive brand across a matrixed commercial team to ensure strategic alignment and execution.
• Regularly engage with territory business managers to ensure strategic alignment and gain insights from resource utilization/messaging in field by joining conference calls, attending sales meetings, and, occasionally, conducting field rides.

Qualifications

• Minimum Education & Experience Requirements: Bachelor’s degree, 10+ years of professional pharma/medical device experience.
• Driver’s license must be in good standing.
• Must be able to demonstrate or secure appropriate credentialing, as may be required by healthcare providers for physical access to their facilities.
• Preferred Skill And Knowledge Qualifications: 10+ years of pharma experience, including rare disease experience; 3+ years of experience in product marketing and/or sales management; Ability to analyze data sets and think strategically to develop regional plans; Strong interpersonal and EQ skills for interactions with KOLs, speakers, and/or advisors in regional engagements and in group settings; Effective peer leadership history and desire to collaborate across multiple functions (sales, sales training, compliance, medical affairs, market insights, market access); Ability to lead without authority across multiple functions within the commercial organization; Strong communication skills, both oral and written; Deep knowledge regarding the legal and regulatory environment regarding pharmaceutical promotion, industry guidelines, and experience partnering with compliance; Track record of high performance; Travel & Other Requirements: Field-based with variable working times depending upon brand and customer availability/needs requiring 60%-70% travel (including nights and weekends) on a consistent basis; An appropriate candidate must reside within the position’s territory geography.

Pay

The annual base salary for this position ranges from $200k to $220k. In addition, this position is eligible for an annual performance pay bonus. Exact compensation may vary based on skills, training, knowledge, and experience.

Schedule

This marketing position is field-based with variable working times depending upon brand and customer availability/needs requiring 60%-70% travel (including nights and weekends) on a consistent basis.

Benefits

Alkermes offers a competitive benefits package. Additional details can be found on our careers website: www.alkermes.com/careers#working-here.