Executive Director Marketing, Rare Disease Franchise

We are a global, family-owned company driven by a passion for innovation. Building on our foundational expertise in carbohydrate chemistry and cell cycle biology, we develop innovative treatments for unmet patient needs, with a focus on iron metabolism and blood-related disorders. With 700+ employees across the UK, Ireland, the Nordics, Germany, the USA, and China, we are committed to scientific excellence, patient care, and collaborative partnerships with the medical community.

About the Role

This position leads the marketing function and brand responsibility for Cosela, including strategic market analysis, creating and implementing marketing strategies to drive company objectives, and developing high-impact marketing plans to meet corporate goals.

Responsibilities

• Lead the development and execution of the company’s comprehensive marketing strategy to drive growth and market penetration for Cosela.
• Collaborate with executive leadership to shape the strategic direction of the company and align marketing efforts with broader business goals.
• Communicate and present brand marketing strategies and plans to executive leadership.
• Collaborate with all commercial functions to create and implement strategies.
• Provide thought leadership and innovation to keep Pharmacosmos at the forefront of the industry.
• Oversee the creation and implementation of marketing plans to meet or exceed net sales, volume, and P&L targets for Cosela.
• Direct the planning, development, and execution of all marketing initiatives, including personal and non-personal marketing initiatives, to build brand awareness, trial, and usage in a highly competitive market.
• Collaborate with market access teams to identify and address barriers to access and ensure optimal product positioning.
• Lead initiatives to enhance population health decision-maker engagement and relationships, ensuring coverage and formulary placement are integrated into the marketing plan.
• Lead the execution of strategic and tactical plans, including development and deployment of sales tools, digital (omnichannel) marketing, speaker programs, and conventions.
• Manage relationships with external partners and vendors.
• Maintain a deep understanding of market, customer, and industry knowledge.
• Partner with the Supportive Care franchise leader to develop and refine marketing department operational procedures and policies to enhance communication and effectiveness.
• Monitor and analyze performance against revenue and expense budgets, ensuring the attainment of assigned corporate objectives.
• Utilize data-driven insights to continuously improve marketing strategies and tactics.
• Monitor market access trends and adjust strategies accordingly to maintain a competitive advantage.
• Lead cross-functional teams of business leaders to support, develop, and direct pre-launch and post-launch plans and activities.
• Partner with Medical on advocacy development among healthcare providers and other key decision-makers.
• Lead the recruitment, evaluation, and selection of top marketing talent, ensuring compliance with Company EEO policy and Home Office HR processes and procedures.
• Develop and mentor the marketing team, fostering a culture of excellence and continuous improvement.
• Conduct annual performance evaluations, provide career development planning, and manage compensation actions.
• Establish and maintain effective communications with cross-functional team members, market access, medical, and sales.
• Collaborate with other departments to develop and implement training programs and ensure cohesive execution of marketing strategies.
• Stay current with and adhere to all corporate policies and government regulations.
• Stay current with and adhere to all policies and procedures as outlined in the employee handbook.

Requirements

• BS/BA degree in marketing, business, or life sciences required; MBA preferred.
• Minimum 15 years of healthcare industry experience.
• Minimum 10 years of Hematology and Oncology marketing experience, including product launch experience.
• Minimum 5 years of market access experience, including knowledge of Payors, PBMs, IDNs, and GPOs.
• Minimum 5 years leading cross-functional teams and people.
• Extensive experience in the buy-and-bill and HEM/ONC required.
• Proven track record in digital marketing, including marketing automation platform implementation and utilization.
• Demonstrated ability to conceive, develop, and implement multi-dimensional commercial strategy and successful marketing plans.
• Strong analytical and business acumen; ability to understand financial analysis and its impact on business.
• Excellence in project management and effectively managing competing priorities.
• Strong knowledge of the evolving changes within the pharmaceutical industry and government regulations.
• MS Office suite proficiency.
• Documented track record of ability to recruit, retain, and develop highest quality staff.

Skills

• Leadership: Operate with high integrity in all matters with a proven ability to motivate teams and individuals; ability to build consensus and lead cross-functionally.
• Customer-oriented: Respond to consumer needs and wants through personalized communication.
• Negotiation: Ability to reach resolutions that gain support and acceptance from all parties.
• Drive: Produce consistent, high-quality, and meaningful results that align with company goals.
• Problem Solving: Identify root causes in complex situations and develop effective solutions.
• Collaboration: Work toward common goals by supporting, encouraging, and sharing information with both internal and external colleagues.
• Communication: Excellent written, verbal, and presentation skills for diverse audiences.
• Analytical Thinking: Decipher raw information and undefined problems into specific, workable components that support clear identification of issues; make logical conclusions, anticipate obstacles, and consider alternative approaches to the decision-making process.
• Strategic Thinking: Anticipate market shifts and respond appropriately.
• Executive Communication: Communicates effectively with executive leadership and cross-functional partners to drive strategic decisions and organizational alignment.
• Commercial Acumen: Strong understanding of pharmaceutical commercialization, translating market insights into growth strategies and business results.
• Talent Development: Builds, coaches, and develops high-performing teams while fostering accountability and leadership growth.
• Attitude and Demeanor: Proud Pharmacosmos ambassador, strong personal leadership, inspires cross-functional transparency and collaboration, customer-centric, goal-focused, adaptable, ambitious, analytical, collaborative, organized.

Additional Information

• Requires budgetary responsibilities and discretion with confidential data.
• Traveling – approximately 30-40% of the time.
• This position is hybrid, primarily located in our Morristown, NJ office.