Regional Admissions Coordinator/Director – State Veterans Homes
Greensboro, North Carolina | Full-Time/Regular
About the Role
The Regional Admissions Coordinator/Director oversees and drives the admissions strategy for multiple long-term care facilities within an assigned region. This role is responsible for maximizing occupancy, ensuring efficient and compliant admissions processes, building strong referral relationships, and leading admissions teams to deliver a seamless, compassionate experience for veterans and families. Travel is required and is extensive throughout the assigned region. Hiring for this role is contingent upon STGi’s selection as the successful awardee under an active Request for Proposals (RFP).
Responsibilities
- Admissions & Census Management
- Develop and execute regional admissions strategies to achieve and maintain targeted occupancy levels
- Monitor daily census, admissions, discharges, and waitlists across assigned facilities
- Analyze trends and implement corrective actions to address census challenges
- Leadership & Team Development
- Lead, coach, and support Admissions Directors and Coordinators across the region
- Set performance expectations and conduct regular reviews and training
- Foster a culture of accountability, collaboration, and resident-centered service
- Referral & Business Development
- Build and maintain strong relationships with hospitals, discharge planners, case managers, physicians, and community partners
- Represent facilities at referral meetings, community events, and healthcare networks
- Collaborate with marketing and executive teams to strengthen regional visibility
- Operations & Compliance
- Ensure admissions processes comply with federal, state, and payer regulations
- Oversee accurate clinical and financial pre-admission reviews
- Partner with clinical and billing teams to ensure appropriate placement and payer alignment
- Reporting & Strategy
- Track and report key performance indicators (KPIs) such as conversion rates, length of stay, and payer mix
- Provide regular census and admissions reports to executive leadership
- Identify opportunities for process improvement and operational efficiency
Requirements
- 5+ years of admissions, census development, or healthcare marketing experience
- Prior leadership experience in long-term care, skilled nursing, or post-acute healthcare
- Strong knowledge of long-term care regulations, payer sources, and referral processes
- Proven ability to drive census growth and manage multiple facilities
- Excellent communication, negotiation, and relationship-building skills
- Data-driven mindset with strong analytical and reporting abilities
- Ability to travel regularly within assigned region
Qualifications
- Bachelor’s degree in Healthcare Administration, Business, Marketing, or related field (preferred)
Key Performance Indicators (KPIs)
- Regional occupancy and census growth
- Admission conversion rates
- Referral source engagement and growth
- Compliance and audit outcomes
- Team performance and retention
Working Conditions & Physical Requirements
The physical demands and work environment described are representative of those generally required to perform the essential functions of this job:
- Primarily involves sitting, standing, walking, twisting, reaching, bending/stooping, pushing, and pulling (typical weight of 5 lbs. and maximum weight of 30 lbs.)
- Lifting (minimum weight of 5 lbs. and maximum weight of 100 lbs.)
- Repetitive finger movements, hearing, and talking on the phone and in person
- Must be able to continuously deal effectively with stress created by residents, multiple tasks, noises, interruptions, and work cooperatively as part of the healthcare team while maintaining a pleasant attitude
Benefits
- Medical, Dental, and Vision coverage
- 401k with company match
- Generous PTO policy