Regional Admissions and Marketing

Key Responsibilities

• Oversee occupancy, mix, and net revenue goals for a designated multi-center portfolio.
• Analyze regional market trends, competitor capabilities, and center-specific data to develop targeted quarterly marketing plans.
• Conduct regular site visits to audit admissions processes and ensure brand consistency.
• Cultivate and maintain high-value relationships with key hospital executives, discharge planners, case managers, and physicians within the regional health systems.
• Position RegalCare as the preferred post-acute provider by aligning our clinical capabilities with hospital readmission reduction goals.
• Identify and secure new institutional referral sources throughout the region.
• Streamline and manage regional referral systems (e.g., Allscripts/CarePort, Epic, ExaCare) to ensure rapid response times and seamless transitions of care.
• Oversee the pre-admission screening process to ensure clinical and financial viability (managed care, Medicare, Medicaid, private pay).
• Troubleshoot complex referral roadblocks and expedite approvals across the portfolio.