Regional Account Manager

Key Responsibilities

• Own profitable share growth across assigned regional chain accounts by setting the commercial agenda, aligning internal and external partners, and ensuring customer commitments translate into measurable in-store outcomes.
• Lead joint business planning, quarterly business reviews, and performance follow-up to sustain growth, strengthen execution, and resolve barriers quickly.
• Build and maintain multi-level relationships with customer decision makers and operational stakeholders who influence assortment, merchandising, replenishment, and promotional activation.
• Serve as the primary account connector across internal teams and external partners to ensure coordinated communication, consistent priorities, and timely issue resolution that protects execution and customer satisfaction.
• Create annual customer plans that define objectives, strategies, and milestones for distribution, assortment, shelving, display, and promotional execution, supported by clear financial assumptions and success measures.
• Translate plans into actionable execution playbooks with defined timelines, roles, and tracking routines across the field sales organization and merchandising resources, including reset and major initiative coordination when required.
• Influence account decision makers to achieve share growth, distribution, shelf and promotional execution.
• Lead activation governance by coordinating with field sales, brokers, or distributors where applicable, and merchandising partners to deliver displays, shelf sets, resets, and special programs, with documented follow-up and escalation when execution gaps emerge.
• Deliver customer-ready recommendations for assortment, pricing, shelving, displays, and promotions using category and shopper insights, syndicated or internal data, and customer-specific performance trends.
• Monitor results against agreed KPIs, communicate learnings, and adjust plans to improve performance and execution consistency.

Qualifications

• 5+ years of sales, account management, or customer development experience within consumer goods, manufacturing, or distribution industries.
• Demonstrated success growing share and distribution for multi-unit or regional chain customers, including shelf and promotional execution outcomes.
• Experience developing annual customer plans, supporting joint business planning, and delivering against defined account KPIs.
• Working knowledge of category management principles and the ability to apply category and shopper insights to selling recommendations.
• Proficiency with basic to intermediate financial analysis for account planning, including estimating ROI, trade investment impact, and profitability considerations.
• Strong relationship building, negotiation, and influence skills with the ability to engage customer decision makers and operational stakeholders.
• Proven cross-functional collaboration skills with experience coordinating with sales, merchandising, marketing, and insights teams to activate account plans.
• Strong organizational skills, disciplined follow-through, and the ability to manage multiple priorities across a geographic territory.
• Proficiency with Microsoft Office and CRM tools; experience with syndicated data platforms or retailer reporting tools preferred, based on your environment.
• Ability to travel within the assigned geography up to a defined percentage and meet company travel requirements; valid driver’s license.