Region Marketing Director - Michigan and Ohio Region

We need to output only HTML fragment, with sections for headings where there is content. Use

for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to include only sections that have real specific content. The posting includes: Job Summary (maybe "About the role"?). There's a "Job Summary" paragraph. Then "Duties And Responsibilities". Then "Minimum Education Experience:" etc (Requirements). Then "Skills And Abilities". Then "Benefits". There's no explicit Pay or Schedule. So we should not create those sections. Also we need to avoid repeating job title as heading. Also we need to drop minor metadata like Job ID/requisition numbers (none). Also remove boilerplate: EEO, drug-free workplace, etc. Also remove navigation/cookie etc. Also remove duplicated lines. Also remove application instructions (none). Also remove "#IND456". Also remove "We are committed to attracting..." maybe that's part of benefits? It's more EEO statement; we should remove EEO boilerplate. Also "We maintain a drug-free workplace..." remove. Also "#IND456" remove. We need to preserve all substantive information. So we need to include the company description paragraph? It's part of job summary? The first paragraph about M/I Homes history is likely company overview, not directly job summary but it's substantive. Should we include? The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. So we should keep that description as part of "About the role" maybe? The "Job Summary" heading is present. We could treat that as "About the role". The instruction says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should map content to those headings. The "Job Summary" corresponds to About the role. The "Duties And Responsibilities" corresponds to Responsibilities. The "Minimum Education Experience:" etc corresponds to Requirements (maybe also Qualifications? but we have Requirements and Qualifications separate; we can put under Requirements). The "Skills And Abilities" corresponds to Skills. The "Benefits" corresponds to Benefits. There's no Qualifications separate; we could combine Requirements and Qualifications but we should not create empty Qualifications. So we will not output Qualifications heading. We need to output only HTML fragment, no /. Use

for each section heading, then content:

for prose,

• for lists. We need to decide what content goes into lists. The duties and responsibilities are a list of bullet-like sentences. We can put each as
• . Similarly requirements maybe list? It's a paragraph with multiple sentences; could be

  . But we could also list each requirement as

• . The instruction: Use
  • for any list of duties/requirements/benefits. So if there is a list, we should use ul/li. The duties are clearly a list; we can make each duty a li. Requirements also list-like: "Minimum Education Experience: Bachelor's degree ... or equivalent combination...". "Five (5) or more years ...". "Two (2) or more years ...". "Experience with marketing budget development ...". Those could be list items. Skills also list. Benefits: "M/I Homes offers a comprehensive benefits package, including medical, dental, vision, paid time off and paid holidays, paid parental leave, traditional and Roth 401(k) options, profit sharing plan, employee home purchase plan and more." That's a sentence with a list; we could make each benefit as li. We need to preserve all substantive information; we should not lose any detail. So we need to include the company description paragraph as part of About the role. Also the Job Summary paragraph. Let's extract content: Company description: "M/I Homes has been building new homes of outstanding quality and superior design for 50 years. Founded in 1976 by Irving and Melvin Schottenstein and guided by Irving's drive to always "treat the customer right," we have fulfilled the dreams of over 170,000 homeowners and grown to become one of the nation's leading homebuilders. M/I Homes started as a family business and grew into a national leader in a single generation with divisions in 17 markets, including Austin, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Detroit, Ft. Myers/Naples, Houston, Indianapolis, Minneapolis/St. Paul, Nashville, Orlando, Raleigh, San Antonio, Sarasota, and Tampa." Job Summary: "The Region Marketing Director is responsible and accountable for regional marketing strategic direction and performance, with a primary focus on increasing walk-in traffic, inbound phone calls, and new lead growth across assigned divisions. This role provides data-supported marketing direction, aligns annual marketing budgets and spend allocations with division goals, and establishes consistent community-level marketing standards. The Region Marketing Director partners with cross-functional teams and division leadership to diagnose performance gaps, share best practices, and coach division and field marketing teams on effective processes and procedures." Duties And Responsibilities list: - Maintains accountability for each division's walk-in traffic, inbound phone calls, and new lead growth across the assigned region. - Establishes consistent standards for community-level marketing plans and monitor execution across assigned divisions. - Collaboratively develops each division's annual marketing budget and coordinate approval with the appropriate division leadership. - Reviews, adjusts, and approves marketing spend allocations, including digital advertising spend executed through cross-functional marketing partners. - Diagnoses soft traffic trends and directs corrective actions, including spend shifts, traffic initiatives, presentation corrections, and product or pricing escalation to division leadership. - Serves as the regional authority on marketing recommendations that influence sales outcomes, supported by data and performance analysis. - Transfers best practices between divisions, including event formats, inventory campaigns, real estate agent programs, store presentation standards, and marketing collateral approaches. - Reports performance against walk-in traffic, inbound phone calls, and new lead goals on a regular cadence. - Develops, coaches, and trains division and field marketing teams on processes, procedures, standards, and marketing best practices. Requirements list: - Minimum Education Experience: Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent combination of education and experience. - Five (5) or more years of progressive marketing experience with responsibility for multi-market, regional, or multi-division marketing programs. - Two (2) or more years of experience leading, coaching, or directing marketing team members or cross-functional marketing initiatives. - Experience with marketing budget development, spend allocation, lead generation, traffic performance analysis, and sales support strategies. Skills And Abilities list: - Comprehensive understanding of field marketing strategy, budget management, digital advertising, lead generation, and traffic performance metrics. - Strong analytical and problem-solving skills with the ability to translate performance data into actionable marketing recommendations. - Demonstrated ability to influence decisions, set standards, and drive accountability across multiple divisions. - Strong leadership, coaching, and team development skills. - Effective written, verbal, and presentation communication skills for reporting to senior leadership and division stakeholders. - Ability to manage competing priorities, lead through ambiguity, and coordinate work through cross-functional partnerships. - Proficiency with Microsoft Office applications, marketing analytics tools, and budget management or reporting systems. Benefits list: - medical - dental - vision - paid time off - paid holidays - paid parental leave - traditional and Roth 401(k) options - profit sharing plan - employee home purchase plan - more (maybe we keep "and more" as li? Could be part of sentence; but we can include "and more" as a li? Better to keep as part of sentence? The instruction: preserve ALL substantive information; we could keep the phrase "and more" as part of the benefits description. Could make a li "and more". But that seems odd. Maybe we keep the sentence as a p and then list items? But we need to use ul/li for any list of benefits. The benefits are enumerated; we can list each item, and then add "and more" as a li? Might be acceptable. Or we could keep a p that says "M/I Homes offers a comprehensive benefits package, including ..." and then a ul with the items. That preserves the sentence and list. That seems good. We also need to exclude EEO etc. So we will not include "We are committed to attracting..." etc. Now produce HTML:

    About the role

    M/I Homes has been building new homes of outstanding quality and superior design for 50 years. Founded in 1976 by Irving and Melvin Schottenstein and guided by Irving's drive to always "treat the customer right," we have fulfilled the dreams of over 170,000 homeowners and grown to become one of the nation's leading homebuilders. M/I Homes started as a family business and grew into a national leader in a single generation with divisions in 17 markets, including Austin, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Detroit, Ft. Myers/Naples, Houston, Indianapolis, Minneapolis/St. Paul, Nashville, Orlando, Raleigh, San Antonio, Sarasota, and Tampa.

    The Region Marketing Director is responsible and accountable for regional marketing strategic direction and performance, with a primary focus on increasing walk-in traffic, inbound phone calls, and new lead growth across assigned divisions. This role provides data-supported marketing direction, aligns annual marketing budgets and spend allocations with division goals, and establishes consistent community-level marketing standards. The Region Marketing Director partners with cross-functional teams and division leadership to diagnose performance gaps, share best practices, and coach division and field marketing teams on effective processes and procedures.

    Responsibilities

    • Maintains accountability for each division's walk-in traffic, inbound phone calls, and new lead growth across the assigned region.
    • Establishes consistent standards for community-level marketing plans and monitor execution across assigned divisions.
    • Collaboratively develops each division's annual marketing budget and coordinate approval with the appropriate division leadership.
    • Reviews, adjusts, and approves marketing spend allocations, including digital advertising spend executed through cross-functional marketing partners.
    • Diagnoses soft traffic trends and directs corrective actions, including spend shifts, traffic initiatives, presentation corrections, and product or pricing escalation to division leadership.
    • Serves as the regional authority on marketing recommendations that influence sales outcomes, supported by data and performance analysis.
    • Transfers best practices between divisions, including event formats, inventory campaigns, real estate agent programs, store presentation standards, and marketing collateral approaches.
    • Reports performance against walk-in traffic, inbound phone calls, and new lead goals on a regular cadence.
    • Develops, coaches, and trains division and field marketing teams on processes, procedures, standards, and marketing best practices.

    Requirements

    • Minimum Education Experience: Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent combination of education and experience.
    • Five (5) or more years of progressive marketing experience with responsibility for multi-market, regional, or multi-division marketing programs.
    • Two (2) or more years of experience leading, coaching, or directing marketing team members or cross-functional marketing initiatives.
    • Experience with marketing budget development, spend allocation, lead generation, traffic performance analysis, and sales support strategies.

    Skills

    • Comprehensive understanding of field marketing strategy, budget management, digital advertising, lead generation, and traffic performance metrics.
    • Strong analytical and problem-solving skills with the ability to translate performance data into actionable marketing recommendations.
    • Demonstrated ability to influence decisions, set standards, and drive accountability across multiple divisions.
    • Strong leadership, coaching, and team development skills.
    • Effective written, verbal, and presentation communication skills for reporting to senior leadership and division stakeholders.
    • Ability to