Region Manager - Denver

About the role

Position is responsible for the sales and distribution growth of the company’s products, focused on distributor management, market development, chain and retail execution.

Responsibilities

• Accountable for the management of the sales and distribution growth of the portfolio in the assigned market.
• Develop distributor programs that identify, target, and market to existing and potential accounts, to maximize distribution, shelf space and “3P” merchandising efforts within the market.
• Build share of mind and attention with distributors by:
  • Regularly attending and leading distributor meetings,
  • Keeping all levels of distributor management well-informed of company initiatives.
  • Developing incentives & programs that keep consistent focus and effort on our brands.
  • Tracking and measuring performance against key priorities.
• Promote the “Multiplier Effect” by training and motivating distributor sales reps and managers on product knowledge, company sales techniques, brand pitches & promotions, that encourage reps to act as our employees would act in the trade.
• Oversee and manage appropriate distributor inventory levels, working with customer orders team and distributor purchasing managers.
• Foster and develop productive business relationships in the market that drives clear results.
• Collaborate with Sales Director on development and execution of distributor’s Annual Business Plan and the overall strategic sales plan for the market to maximize sales and distribution.
• Provide day-to-day management, development, training, and ultimate accountability of Field Sales Reps within the market.
• Coordinate market blitzes in various locations in and outside of an assigned market.
• Provide account management, planning and execution in chain & key accounts within the market.
• Create and execute marketing promotions with customers, festivals, and events.
• Use distributor data and reporting tools to identify opportunities for new or expanded distribution, lost sales, incremental volume increases, and other business insights.
• Record sales activity and weekly results as required by the company and providing necessary back-up to support sales and bonus objectives.
• Meet and maintain sales goals that are set regularly with the Regional Sales Director.
• Maintain regular and consistent communication with FSRs, Regional Sales Director, Marketing Manager, Key Account Team, Sales Management Team and whoever is necessary.
• Ensure the company’s quality standards are understood and enforced by distributors and retailers.
• Maintain an understanding of all legal restrictions regarding company products in each market and ensure all initiatives are executed within those limitations.
• Maintain a flexible work schedule as weekends and extended workdays are often necessary.
• Uphold a professional appearance, keep a well-maintained and organized vehicle, and represent the company in a positive and reputable manner.
• Perform other related duties as required or assigned.

Requirements

• Minimum of 5 years of experience; previous beer distributor or supplier experience is preferred.
• Minimum of 2 years of experience in the Beverage Alcohol Industry, preferably within the Beer Category.
• Prior experience managing direct reports in a sales environment.
• Knowledge and experience within the 3-tier system with the ability to balance between the demands of wholesaler management and retail execution.
• High school diploma, GED, or equivalent required; Bachelor’s Degree preferred.
• Must be 21 years or older.
• Must have a reliable vehicle, good driving record, and personal liability auto insurance.
• Required travel: up to 35%.

Skills

• High energy – be a self-starter with a strong desire and ability to execute and win at retail.
• Strong work ethic – attention to detail and ability to complete tasks on time, independently, and with consistent effort.
• Time management – ability to multi-task efficiently and prioritize work around key business drivers.
• Communication – skill in verbal and written communication and presentation.
• Relationship builder – ability to develop lasting and value-added relationships with stakeholders.
• Organization – ability to pre-plan on a weekly and monthly basis; consistently execute timely plans.
• Growth mindset – ability to demonstrate a strong desire to grow professionally with the company and willingness to learn new skills and experiences.
• Business planning – ability to effectively plan and manage wholesaler objectives and initiatives.
• Inventory management – knowledge & skill in distributor inventory management.
• Data analysis & business insights – knowledge of VIP iDig, Karma, Nielsen Scan Data, and Microsoft Office (Excel, PowerPoint, SharePoint, OneDrive).

Physical & Mental Requirements

• Must have the physical and mental strength and endurance to perform duties in extreme environments and handle stressors of the position in operational and administrative situations.
• Required to frequently lift and move 10-25 pounds.
• Expected to stand, sit, walk, climb, balance, stoop, kneel, crouch, crawl, bend, talk, hear, taste, smell, see, and operate objects, tools, and controls.

Pay

Salary range: $70,000 - $90,000