Referral Relationship Manager

Responsibilities

• Develop and execute referral outreach and engagement strategies aligned to hospital performance goals and market opportunities.
• Maintain a consistent, structured engagement cadence with referring veterinarians through in-person visits, phone calls, email communications, and events.
• Build and maintain strong, trust-based relationships with referring doctors, practice managers, and key decision-makers.
• Customize engagement approaches based on the unique needs, preferences, and referral potential of each referring practice.
• Serve as the primary point of contact for the referring community and ensure timely, professional, and effective communication.
• Own the end-to-end planning and execution of continuing education (CE) programs, symposiums, open houses, and referring practice recognition events.
• Track attendance, referral impact, and ROI for all events and initiatives.
• Manage community partnerships and outreach activities, including relationships with shelters, emergency responders, and community organizations.
• Leverage centralized Ethos marketing resources and programs to support local growth priorities.
• Plan and execute strategic campaigns to launch new services, promote new clinicians, and increase awareness of hospital capabilities.
• Serve as the local hospital point of contact for all marketing and referral engagement activities.
• Partner with the regional Marketing Business Partner and centralized marketing subject matter experts to activate enterprise-wide growth initiatives.
• Actively utilize CRM systems, referral dashboards, and analytics tools to track performance, monitor trends, and inform engagement strategies.
• Develop, maintain, and execute a quarterly Joint Business Plan (JBP) outlining local growth objectives, strategies, and activities.
• Analyze local competitive landscapes to anticipate threats, identify opportunities, and inform strategic decision-making.
• Maintain deep knowledge of hospital services, specialties, differentiators, and competitive positioning.
• Monitor and evaluate the hospital's referral experience and workflows to identify gaps, resolve issues, and inform service delivery optimization.
• Partner with internal hospital leadership teams to address referring veterinarian concerns and enhance the overall referral experience.
• Manage the hospital's referral engagement and marketing budget and track spending against plan.
• Maintain accurate documentation, activity tracking, and reporting as required.
• Support hospital leadership and the Ethos growth team in additional initiatives as assigned.

Qualifications

• Mission-Driven: Motivated by Ethos' mission to improve the lives of pets and people through exceptional veterinary care.
• Grit & Resilience: Brings determination, persistence, and professionalism to a demanding, fast-paced environment.
• High Standards: Demonstrates strong accountability, integrity, and pride in delivering high-quality work.
• Curiosity: Actively seeks knowledge, feedback, and innovative approaches to improve outcomes.
• Self-Starter: Works independently, takes initiative, and drives results with minimal supervision.
• Relationship-Oriented: Builds trust, communicates effectively, and maintains strong professional relationships.
• Coachability & Growth Mindset: Open to feedback, adaptable, and committed to continuous improvement.