Referral Relationship Manager

About the role

Drive Growth | Build Relationships | Make an Impact
At Ethos, this isn’t just a relationship management role—it’s a growth-driving, community-shaping opportunity, it’s about becoming the connector, strategist, and growth driver behind thriving emergency & specialty veterinary hospitals.

Responsibilities

• Develop and execute referral outreach and engagement strategies aligned to hospital performance goals and market opportunities.
• Maintain a consistent, structured engagement cadence with referring veterinarians through in-person visits, phone calls, email communications, and events.
• Build and maintain strong, trust-based relationships with referring doctors, practice managers, and key decision-makers.
• Customize engagement approaches based on the unique needs, preferences, and referral potential of each referring practice.
• Serve as the primary point of contact for the referring community and ensure timely, professional, and effective communication.
• Own the end-to-end planning and execution of continuing education (CE) programs, symposiums, open houses, and referring practice recognition events.
• Track attendance, referral impact, and ROI for all events and initiatives.
• Manage community partnerships and outreach activities, including relationships with shelters, emergency responders, and community organizations.
• Leverage centralized Ethos marketing resources and programs to support local growth priorities.
• Plan and execute strategic campaigns to launch new services, promote new clinicians, and increase awareness of hospital capabilities.
• Serve as the local hospital point of contact for all marketing and referral engagement activities.
• Potentially partner with the regional Marketing Business Partner and centralized marketing subject matter experts to activate enterprise-wide growth initiatives.
• Actively utilize CRM systems, referral dashboards, and analytics tools to track performance, monitor trends, and inform engagement strategies.
• Develop, maintain, and execute a quarterly Joint Business Plan (JBP) outlining local growth objectives, strategies, and activities.
• Analyze local competitive landscapes to anticipate threats, identify opportunities, and inform strategic decision-making.
• Maintain deep knowledge of hospital services, specialties, differentiators, and competitive positioning.
• Monitor and evaluate the hospital’s referral experience and workflows to identify gaps, resolve issues, and inform service delivery optimization.
• Partner with internal hospital leadership teams to address referring veterinarian concerns and enhance the overall referral experience.
• Manage the hospital’s referral engagement and marketing budget and track spending against plan.
• Maintain accurate documentation, activity tracking, and reporting as required.
• Support hospital leadership and the Ethos growth team in additional initiatives as assigned.

Requirements

• Valid driver's license and clean driving record.
• Valid auto insurance coverage.
• Reliable personal transportation and ability to accurately track and submit mileage for reimbursement.
• Ability to work occasional evenings and weekends to support hospital and community events.

Qualifications

• Associate or bachelor's degree preferred; equivalent education and experience will be considered.
• 3-5 years of professional experience demonstrating the ability to manage multiple priorities, build relationships, communicate effectively, and drive business growth.
• Experience in sales, customer service, account management, marketing, or business development roles strongly preferred.
• Veterinary medicine or animal health industry experience is strongly preferred.
• Strong interpersonal, verbal, and written communication skills across in-person, phone, email, and virtual platforms.
• High level of organization, attention to detail, and follow-through.
• Proficiency with technology, CRM systems, and performance reporting tools.
• Ability to interpret basic performance metrics and use data to inform strategy and decision-making.

Skills

• Field-based role requiring frequent local travel to referring practices.
• Fast-paced, relationship-driven environment requiring flexibility and adaptability.
• Collaboration across hospital leadership as well as enterprise referral relations, marketing, and operations teams.

Benefits

• VetBloom Access – RACE-approved CE, training, and curriculum library
• Health insurance (medical, dental, vision)
• Retirement benefits
• Paid time off (including sick leave and vacation)
• Short-term and long-term disability
• Life insurance

Pay

$65,000–$70,000/year

Schedule

Full-Time | 40 hours per week | Field-based role with occasional evenings or weekends