Referral Development Manager

About the role

The Marketing Business Partner is responsible for locally supporting US Oral Surgery Management (USOSM)’s partner practice by developing and implementing marketing strategies and tactics in the field. The main objectives are to increase practice revenue, patient volumes, and online ratings/reviews while optimizing the referral process. This role involves collaborating with practice leadership, surgeon(s), Operations, and other teams to plan, manage, and execute the practice’s annual marketing budget and plans.

Responsibilities

• Grow practice revenue and volumes from existing referral sources and capture business from new referring offices.
• Promote effective marketing tactics through proven digital, traditional, business-to-business, and business-to-consumer strategies while efficiently utilizing the practice’s marketing budget.
• Work in the field daily to promote and educate the referral base through office visits, referral development campaigns, community/educational events, generating reports, tracking return-on-investment, scheduling lunches, patient follow-up, and other tactics as needed.
• Optimize the practice’s referral process by presenting referral data and providing feedback to key stakeholders, including practice surgeon(s), practice leader, and/or Regional Operations Director.
• Monitor, track, and report on referral data through the practice’s patient management system.
• Maintain marketing budget, spend, and expense allocation while ensuring effective and efficient use of the practice’s marketing allotment, including tracking expenses to stay within the annual budget.
• Plan, coordinate, and attend continued educational events, open houses, and social events as needed.
• Establish and maintain the practice’s consistent brand identity across promotional materials, print collateral, digital and traditional advertising, online presence, events, and more.

Requirements

• Bachelor’s degree in marketing, business administration, or a related field of study, or equivalent work experience.
• 4+ years of marketing, sales, or account management experience.
• Prior healthcare, customer service, or hospitality experience preferred.

Skills

• Proficient in Microsoft Office Suite (Word, Excel, Outlook, PowerPoint) and CRM / CMS / PMS software.
• Ability to work independently and as part of a team in a constantly changing, fast-paced, high-pressure environment.
• Excellent written and verbal communication skills.
• Strong multi-tasking and time-management skills, with the ability to prioritize.
• Highly organized and detail-oriented.

Physical Requirements

• Valid driver’s license and reliable transportation.
• Ability to travel within a 50-mile radius of practice location(s).
• Working conditions are normal for a professional office environment.
• Frequent standing and use of hands to manipulate the keyboard, telephone, files, and other equipment.

About Us

Oral Surgery Management’s POWER Values form the foundation of our ability to deliver exceptional healthcare experiences and achieve sustainable growth:

• Passion for Patient Care
• Outstanding Results
• Winning Attitude
• Embracing Continuous Improvement
• Respect for Self and Others