Recruitment Marketing Strategist – The Americas

About the role

The Recruitment Marketing Strategist provides strategic consultation and leadership for recruitment marketing initiatives within ManpowerGroup Talent Solutions' RPO line of business. This role partners with clients, RPO delivery teams, and cross-functional stakeholders to develop and execute talent attraction strategies that support business objectives and workforce needs.

Responsibilities

• Develop and execute the strategic planning of recruitment marketing campaigns and provide recommendations, as well as maintain knowledge of candidate motivations and develop creative recruitment approaches to attract and retain applicants;
• Create, implement and manage targeted recruitment marketing strategies for specific roles and locations that incorporate a variety of channels for targeting active and passive candidates;
• Develop project plans, timelines, stakeholder communication plans, and success metrics for talent acquisition initiatives and campaigns;
• Build and maintain trusted relationships with client leadership, hiring managers, recruitment teams, and regional stakeholders across multiple geographies, and act as a strategic consultant to client and delivery teams by providing guidance on talent acquisition strategies, employer branding, and recruitment marketing approaches;
• Partner with Client's operational hiring managers, mid to executive level, and facilitate discussions to drive alignment among cross-functional teams with diverse business priorities;
• Work with the Clients and operational teams to establish ROI metrics and benchmarks per campaign and create tailored market reports that assess a variety of data points such as talent supply and demand, competitor analysis and market demographics;
• Present recruitment marketing recommendations, proposals, and strategic insights to senior-level client and internal leadership stakeholders;
• Partner with clients, delivery and operational teams to establish recruiting metrics, benchmarks, and performance indicators along with reporting cadence;
• Project a professional image both internally and externally; participate in internal and external meetings on camera as part of virtual/remote global team;

Requirements

• Advanced English language skills – Required. Preferred additional languages: Spanish, Portuguese, and French Canadian.
• Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, Digital Media, or equivalent working experience.
• Minimum of 4+ years previous experience.
• Expertise in digital advertising, market research & analysis, social media and recruitment marketing techniques.
• Demonstrated experience leading strategic projects and managing multiple initiatives simultaneously.
• Strong analytical capabilities with the ability to translate data into actionable business recommendations.
• Strong stakeholder management and communication skills with experience partnering with senior leaders and cross-functional teams.
• Preferred: Experience utilizing CRM, ATS, and talent intelligence platforms (Avature preferred).
• Knowledge of international recruiting practices, labor market trends, and cross-cultural stakeholder engagement.

Qualifications

• Required: Bachelor's degree in sales, marketing, communications, business administration or a related field, or equivalent work experience.

Skills

• Advanced proficiency in digital advertising platforms (Google Ads, Meta Blueprint, Google Analytics, etc.)

Benefits

ManpowerGroup Talent Solutions offers competitive compensation packages, including a salary range of Min 60,000 – Mid 80,000 – Max 100,000 USD, depending on location and local market dynamics. Incentive targets may vary based on performance and company goals.

Pay

Salary information presented in this posting is applicable to candidates in the United States and Canada. Candidates outside of these regions are invited to engage with the recruitment team to discuss the appropriate salary range for their respective locations during the hiring process.

Schedule

This role is available on a full-time basis.