International Recruitment and Marketing Strategist

About the role

The International Recruitment and Marketing Strategist is responsible for planning, implementing, and evaluating international recruitment initiatives that support inbound student enrollment across all programs within International Programs. The position develops and executes recruitment strategies; builds and maintains relationships with educational institutions, partners, and relevant agencies; represents the university in outreach activities; and identifies new market and program opportunities aligned with institutional priorities.

Responsibilities

• Execute international recruitment strategies across programs within International Programs.
• Manage outreach initiatives (in-person and virtual) for students, parents, and partners, including the development of presentations and recruitment materials.
• Represent the university at recruitment fairs, events, conferences, or coordinate participation by appropriate staff as needed.
• Guide prospective students through the enrollment funnel to support conversion and inbound enrollment growth.
• Develop and refine recruitment plans based on market trends and institutional priorities.
• Analyze enrollment and conversion data to assess effectiveness of recruitment initiatives.
• Recommend strategic adjustments to improve outcomes.
• Utilize available technology and software to track recruitment activity, analyze enrollment trends, manage prospective student communications, and inform data-driven decision-making.
• Research, review, and lead messaging, web strategy, and recruitment materials.
• Ensure accuracy, competitiveness, and alignment with recruitment goals.
• Support communication and conversion campaigns.
• Oversee dissemination of materials.
• Build and maintain relationships with international institutions, agencies, sponsors, and representatives, including but not limited to high schools, community colleges, foreign universities, agencies, and service providers.
• Identify and cultivate opportunities for program growth and collaboration.
• Collaborate with International Programs staff to coordinate recruitment, enrollment, and marketing initiatives.
• Partner with faculty and campus stakeholders to identify program opportunities, review and strengthen existing offerings, and support international student success.
• Engage with campus partners to remain current on university programs, services, and marketing initiatives to ensure accurate and effective representation in recruitment efforts.

Requirements

Minimum Qualifications:

• Possession of these knowledge and abilities is typically demonstrated through the equivalent to four years of progressively responsible professional student services work experience which includes experience in advising students individually and in groups, and in analysis and resolution of complex student services problems.
• A master’s degree in counseling, Clinical Psychology, Social Work, Education or a job-related field may be substituted for one year of professional experience.
• A doctorate degree and the appropriate internship or clinical training in counseling, guidance or a job-related field may be substituted for two years of the required professional experience for positions with a major responsibility for professional, personal or career counseling.
• Educational Equivalent to graduation from a four-year college or university in a related field plus upper division or graduate course work in counseling techniques, interviewing and conflict resolution where such are job related.

Preferred Skills And Knowledge:

• Master’s degree preferred.
• Minimum of four years of experience in international education, international recruitment, enrollment management, or a related field.
• Demonstrated experience developing and implementing international recruitment strategies that support enrollment growth.
• Knowledge of international student admissions processes, enrollment cycles, and student visa requirements.
• Experience representing an institution at recruitment events, conferences, and partner meetings, both domestically and internationally.
• Experience analyzing enrollment and market data to inform strategy and evaluate recruitment effectiveness.
• Experience collaborating with marketing teams on messaging, digital outreach, and recruitment materials.
• Excellent written and verbal communication skills and demonstrated cross-cultural competence.
• Ability to build and sustain productive relationships with institutional partners, agencies, faculty, and campus stakeholders.
• Proficiency with CRM systems, data management tools, and standard office technology to support recruitment tracking and communication.
• Ability to work independently, exercise sound judgment, and maintain confidentiality.
• Valid driver’s license and ability to travel domestically and internationally.
• Availability to work evenings and weekends as needed.

Qualifications

• Satisfactory completion of a background check (including LiveScan, as appropriate), that may include, but is not limited to: criminal records check, verification of academic credentials, licenses, certificates, credit history, professional references and/or verification of work history is required for employment.

Skills

• Strong project management skills.
• Cross-cultural communication skills.
• Analytical skills.
• The ability to work independently in a dynamic global environment.

Benefits

Cal State East Bay offers a broad range of benefits that includes medical, dental, vision, retirement (CalPERS), 401k, 457, 403(b), dependent and health care reimbursement accounts, life insurance, vacation and sick, 14 paid holidays, one personal holiday and tuition fee waiver. For more information on the benefits program, please visit our benefits website. The CSU Total Compensation Calculator demonstrates the significance of our benefits package.