Recruitment Correspondence Coordinator, UMKC Customer Relationship Management (CRM) Operations

About the role

The Recruitment Correspondence Coordinator supports the planning, execution, and maintenance of recruitment communications for the UMKC Office of Admissions. This position works in partnership with the Strategic Student Correspondence Recruitment Manager to implement targeted communications in Slate that support prospective student engagement, inquiry and application generation, yield, event participation, and summer melt efforts.

Responsibilities

• Implement Recruitment Communication Campaigns
  • Build, test, and maintain recruitment communications in Slate.
  • Support communication journeys for prospective, applied, admitted, and confirmed students.
  • Execute segmented and personalized email campaigns.
  • Create and update communication content, links, deadlines, and campaign materials.
  • Design student-centered emails using Slate, HTML, and CSS.
• Support Enrollment Priorities and Strategic Outreach
  • Develop communications that promote academic programs, scholarships, new programs, and enrollment initiatives.
  • Support targeted outreach to purchased names, academic units, and priority student populations.
  • Highlight UMKC differentiators, including specialty programs, signature opportunities, and student support resources.
  • Assist with communication efforts that generate student interest, inquiries, and applications.
• Support Events, Portals, and Summer Melt Communications
  • Create and maintain communications for recruitment, admitted student, and yield events.
  • Support event registration, reminders, and follow-up messaging.
  • Assist with portal content and student-facing updates.
  • Develop confirmed student communications that encourage next-step completion and reduce summer melt.
  • Coordinate messaging related to deadlines, enrollment steps, campus resources, and student engagement opportunities.
• Coordinate Communication Projects
  • Manage assigned communication projects from request to completion.
  • Organize campaign timelines, content, assets, and documentation.
  • Collaborate with Admissions staff, recruitment leadership, academic units, and campus partners.
  • Support timely communication updates related to institutional priorities and recruitment needs.
• Support Quality Assurance and Performance Tracking
  • Review communications for accuracy, formatting, personalization, links, and accessibility.
  • Test communications before launch to reduce errors and improve student experience.
  • Track campaign performance, including open rates, click-through rates, inquiry activity, and application trends.
  • Recommend updates based on engagement data and campaign performance.

Requirements

• A Bachelor's degree or an equivalent combination of education and experience, and at least 3 years of experience from which comparable knowledge and skills can be acquired.

Pay

The anticipated hiring range for this position is up to $55,000 annually. Salary is determined by a variety of factors, including the individual’s education, skills, and experience, as well as organizational requirements.

Benefits

This position is eligible for University benefits, including:

• Medical, dental, and vision plans.
• Retirement contributions.
• Paid time off, short- and long-term disability, paid parental leave, and paid caregiver leave.
• Educational fee discounts for all four UM System campuses.

Location

UMKC is located in Kansas City, a vibrant urban community with Midwestern appeal. The city offers a rich history, thriving arts districts, energetic downtown nightlife, diverse shopping, champion sports teams, and a world-famous culinary scene, particularly its barbecue. UMKC’s campuses are conveniently nestled near key attractions like the Country Club Plaza and downtown Kansas City.