Recruitment and Marketing Specialist (Marketing and Communications Office)

About the role

Reporting to the Director of Recruitment and Marketing in the Johns Hopkins Whiting School of Engineering's Marketing and Communications Office, we are seeking a Recruitment and Marketing Specialist who will be the senior coordinator for recruitment and marketing initiatives for the school's full-time and part-time master's and doctoral programs, pre-college courses, and executive education offerings. The Recruitment and Marketing Specialist serves as the central project manager for recruitment initiatives, planning and coordinating conference participation, promoting and moderating virtual and in-person events, and supporting the development of marketing communications that advance recruitment goals. Working closely with recruiters and administrative staff, the specialist oversees the logistics for the school's participation in recruitment activities, ensuring successful execution from planning through completion. In addition to managing project and recruitment event logistics, the specialist collaborates with recruitment staff to support outreach efforts and represents the Whiting School's graduate programs at regional and national recruitment events.

Responsibilities

• Serve as the primary writer and editor for printed materials related to the area, events, and activities.
• Perform a variety of research, writing, and digital production for communications vehicles.
• Write new material or contribute to a variety of communication media, e.g., website, proposals, summary reports, fact sheets, newsletters, marketing materials, correspondence, brochures.
• Conduct interviews and/or collect information to develop content for communication materials.
• Select visual assets to accompany written work.
• Coordinate, oversee, schedule, and make appropriate arrangements for production and distribution of communications materials.
• Serve as primary contact with vendors.
• Participate and contribute to planning and identifying content, theme, message, and tone.
• Implement project strategies and work plans developed by project leadership and support team in communicating, coordinating, completing, and disseminating project deliverables and tracking metrics.
• May manage and maintain social media accounts, newsletters, and/or website content.
• Support the planning and execution of webinars and other internal or external events.
• Develop internal and external communication materials for project promotion.
• Participate in high-level project team meetings and conference calls.
• Support the development of proposals or other documentation for new or continued funding as needed.
• Communicate challenges, requirements, and deadlines to team and ensure project timelines and deliverables are met.
• Other duties as assigned.
• Develop and manage a year-round recruitment calendar that maximizes the recruitment and marketing team's effectiveness by coordinating event participation, tracking return on investment (ROI) and programmatic analytics, ensuring appropriate staffing for in-person and virtual initiatives, and providing visibility into team availability and priorities.
• Manage the logistics and execution of onsite recruitment events requiring collaboration across the school, including admissions, academic departments, and communications staff (e.g., open houses, admitted student events, and education fairs).
• Serve as the lead coordinator for a variety of marketing communications, including writing and updating print materials, producing email campaigns, developing and managing social media content to promote recruitment activities, and producing, promoting, and moderating year-round virtual information sessions for prospective students.

Qualifications

• Bachelor's Degree in a related field.
• Two years of related experience.
• Additional education may substitute for required experience and additional related experience may substitute for required education beyond a high school diploma/graduation equivalent, to the extent permitted by the JHU equivalency formula.

Preferred skills

• Working knowledge of SLATE or other marketing automation systems is highly desirable.
• Experience with Canva, MailChimp, and Constant Contact.
• Strong project management skills and experience with project management tools (e.g. JIRA, Asana).

Technical skills

• Proficiency in Microsoft Office Suite
• Copywriting - Developing
• Digital Communications - Developing
• Project Coordination - Intermediate
• Writing - Intermediate

Classified Title: Communications Specialist
Role/Level/Range: ATP/03/PB
Employee group: Full Time
Schedule: M-F, 37.5 hrs wkly
FLSA Status: Exempt
Location: Hybrid/Mount Washington Campus
Department name: Corporate & Global Affairs
Personnel area: Whiting School of Engineering