Ready-To-Drink (RTD) Manager - Texas

Join Brown-Forman's Texas team as the Ready-to-Drink (RTD) Manager, where you'll drive commercial performance and growth for a dynamic portfolio that includes Jack Daniel's RTDs, el Jimador RTDs, and future innovations across one of the company's largest and most strategic markets.

What You Can Expect

Commercial Leadership

• Drive performance for RTD brands, including Jack Daniel’s RTDs, el Jimador RTDs, and future innovations within Texas.
• Collaborate with local teams to create and execute programs that ensure superior distributor execution of Ready To Drink (RTD) brand initiatives.
• Provide insights, opportunities, and mitigation plans to ensure fiscal commercial plan delivery.
• Partner with National Accounts to create and drive execution of Ready To Drink (RTD) account programs for both on- and off-premise channels.
• Work with Market Managers to establish account and market plans, including KPIs, distributor pricing/incentives/programming, and brand development plans.
• Partner with Finance and State leadership to allocate resources and manage budgets for Ready To Drink (RTD) brands.
• Participate in preparation for business reviews in Texas for assigned Ready To Drink (RTD) brands.
• Collaborate with Marketing to create and execute key programs and trade/consumer initiatives.

Distributor & Agency Management

• Serve as the primary point of contact for +20 distributors in Texas, building strong relationships with distributor leadership while managing P&L and navigating a fast-paced, dynamic environment.
• Contribute to strategic oversight of business management and execution.
• Lead the execution of state commercial and chain plans in collaboration with distributor teams, holding them accountable for achieving targets and goals.
• Monitor and measure distributor activities to ensure alignment with Brown-Forman’s brand standards and objectives.
• Manage and reconcile distributor investments, brand spending, and activity support to ensure effective use of resources in the State of Texas.
• Establish plans to continually train distributor/agency personnel representing RTD brands in assigned metro markets.
• Conduct market visits with clear objectives, proper recaps, and follow-ups, ensuring information is shared with key stakeholders.

Requirements

• Minimum of 3 years in the beverage alcohol and/or beverage industry with a proven track record of meeting key metrics and a strong, consistent presence in the market with key accounts and customers.
• Strong coaching and sales training skills.
• Demonstrated ability to build and maintain effective working relationships with key stakeholders, while actively seeking opportunities to collaborate with leaders across various channels, functions, and geographies.
• Enterprise mindset: able to prioritize the overall Brown-Forman business needs above specific territory or team needs.
• Ability to travel and work nights and weekends as required, with a valid state driver’s license and the capability to lift 60 pounds.
• Systems proficiency in Google Suite, Microsoft Office, and/or other business operations software.

About Brown-Forman

We believe great people build great brands. At Brown-Forman, you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Benefits

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.