Ready To Drink (RTD) Innovation Manager USA/Canada

Core Capabilities

• New Product Development: Expertise in identifying market opportunities and leading the development of new products that meet consumer needs.
• Portfolio Management: Experience in building brand strategy to maximize market coverage, minimize overlap, and enhance overall brand equity.
• Strategic Leadership: Ability to develop and implement long-term brand strategies.
• Team Management and Mentorship: Ability to build and lead a team, providing guidance and support for professional development.
• Leadership Skills: Influence, inspire, and motivate team members to achieve common goals.
• Manage agency partners to deliver on the scope of work and within the strategy.
• Financial Planning and Management: Advanced budget management skills, P&L accountability, revenue management, and business performance forecast.
• Cross-Functional Collaboration: Ability to effectively collaborate with diverse teams across the organization, including sales, finance, operations, and R&D.
• Innovation | New Product Development and Portfolio Management: Ability to identify market opportunities and lead the development of new products that meet consumer needs.

What You Bring To The Table

• Bachelors Degree and 8+ years of marketing and/or brand-building success.
• Equivalent RTD marketing experience will be considered in lieu of a Degree.
• Spirits/Beverage/CPG industry experience.
• Experience in Team Management, Brand Management, Consumer Insights, Analytical Understanding, and New Product Development is required.
• Ability and willingness to travel 30% of the time, including some weekends.

Working Arrangement

• In-office at the Brown-Forman Louisville, Kentucky Corporate Headquarters Monday to Thursday, with flexibility to work remotely on Fridays.