Ralph Lauren Public Relations Senior Manager, Brand Communications

Company Description

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The company's brand names—including Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, and Chaps—constitute one of the world’s most widely recognized families of consumer brands. Ralph Lauren fosters a culture of inclusion through talent, education & communication, employee groups, and celebration.

Position Overview

The Public Relations Senior Manager, Brand Communications will report to the Head of Public Relations & Brand Communication and lead the development and execution of integrated communications strategies for global brand initiatives and special projects. This role translates business and brand priorities into compelling media opportunities, manages key press relationships, and guides programs from strategic planning through execution and measurement. Working closely with cross‑functional teams and regional partners, the Senior Manager drives alignment, provides communications counsel, and ensures initiatives are delivered consistently, effectively, and in support of broader brand and business objectives.

Responsibilities

• Develop and lead integrated communications strategies for global brand initiatives, including sports partnerships, philanthropic programs, innovation, hospitality, and special projects.
• Translate brand and business priorities into proactive media plans, compelling story angles, and targeted outreach across print, broadcast, digital, social, business, lifestyle, fashion, and technology media.
• Build and maintain strong relationships with key editors, writers, reporters, producers, and other media contacts across local, national, and global markets.
• Lead the development of press releases, pitches, talking points, key messages, media statements, Q&As, fact sheets, briefing materials, presentations, and digital content.
• Serve as a strategic communications partner to cross‑functional teams and regional offices, providing counsel, driving alignment, and ensuring consistent execution across markets and channels.
• Manage communications programs from planning through execution, including timelines, approvals, agency or partner coordination, product seeding and gifting, and press‑related event support.
• Oversee media monitoring, reporting, and post‑initiative recaps; evaluate results against objectives and apply insights to strengthen future strategies.
• Maintain a strong understanding of the evolving media landscape, cultural trends, current events, and competitor activity to identify opportunities, anticipate risks, and inform communications planning.

Requirements

• Bachelor’s degree in communications, public relations, journalism, marketing, or a related field.
• Minimum of 7 years of public relations or communications experience, preferably within a global brand, fashion, luxury, lifestyle, or agency environment.
• Proven ability to develop and execute integrated communications strategies for high‑profile brand initiatives across multiple channels and markets.
• Established media relations skills and strong knowledge of the evolving print, broadcast, digital, social, consumer, lifestyle, fashion, business, and technology media landscape.
• Excellent writing, editing, verbal communication, presentation, and storytelling skills, with strong attention to detail.
• Strong project management skills with the ability to lead multiple complex initiatives, manage competing priorities, and deliver high‑quality work within tight deadlines.
• Demonstrated ability to influence and build trusted relationships with senior stakeholders, cross‑functional partners, agencies, and regional teams.
• Sound judgment, business acumen, and an understanding of reputational considerations, with the ability to identify opportunities, anticipate issues, and recommend solutions.
• Strategic, proactive, collaborative, and solution‑oriented, with proficiency in Microsoft Office and familiarity with media monitoring and measurement tools.