Public Relations Senior Manager, Brand Communications
Company Overview
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products across apparel, accessories, home, fragrances, and hospitality. The company’s portfolio includes Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others.
Ralph Lauren fosters a culture of inclusion through talent, education & communication, employee groups, and celebration.
About the Role
The Public Relations Senior Manager, Brand Communications reports to the Head of Public Relations & Brand Communication and leads the development and execution of integrated communications strategies for global brand initiatives and special projects. The role translates business and brand priorities into compelling media opportunities, manages key press relationships, and guides programs from strategic planning through execution and measurement, working closely with cross‑functional teams and regional partners.
Responsibilities
- Develop and lead integrated communications strategies for global brand initiatives, including sports partnerships, philanthropic programs, innovation, hospitality, and special projects.
- Translate brand and business priorities into proactive media plans, story angles, and targeted outreach across print, broadcast, digital, social, business, lifestyle, fashion, and technology media.
- Build and maintain strong relationships with editors, writers, reporters, producers, and other media contacts across local, national, and global markets.
- Lead the creation of press releases, pitches, talking points, key messages, media statements, Q&As, fact sheets, briefing materials, presentations, and digital content.
- Serve as a strategic communications partner to cross‑functional teams and regional offices, providing counsel, driving alignment, and ensuring consistent execution across markets and channels.
- Manage communications programs from planning through execution, including timelines, approvals, agency or partner coordination, product seeding and gifting, and press‑related event support.
- Oversee media monitoring, reporting, and post‑initiative recaps; evaluate results against objectives and apply insights to strengthen future strategies.
- Maintain a strong understanding of the evolving media landscape, cultural trends, current events, and competitor activity to identify opportunities, anticipate risks, and inform communications planning.
Qualifications
- Bachelor’s degree in communications, public relations, journalism, marketing, or a related field.
- Minimum of 7 years of public relations or communications experience, preferably within a global brand, fashion, luxury, lifestyle, or agency environment.
- Proven ability to develop and execute integrated communications strategies for high‑profile brand initiatives across multiple channels and markets.
Skills
- Established media relations skills and strong knowledge of print, broadcast, digital, social, consumer, lifestyle, fashion, business, and technology media.
- Excellent writing, editing, verbal communication, presentation, and storytelling abilities with strong attention to detail.
- Strong project management skills; ability to lead multiple complex initiatives, manage competing priorities, and deliver high‑quality work within tight deadlines.
- Demonstrated ability to influence and build trusted relationships with senior stakeholders, cross‑functional partners, agencies, and regional teams.
- Sound judgment, business acumen, and understanding of reputational considerations; ability to identify opportunities, anticipate issues, and recommend solutions.
- Strategic, proactive, collaborative, and solution‑oriented mindset.
- Proficiency in Microsoft Office and familiarity with media monitoring and measurement tools.
Pay
Salary range: $85,000 – $161,444 annually.