Pursuit Strategist

About the role

As a Pursuit Strategist, you will coordinate proposal development and Request For Proposal (RFP) activities, working collaboratively with key stakeholders to research, write, and manage proposals while ensuring brand consistency, compliance, and timely delivery.

Responsibilities

• Researching and writing standard and customized proposals
• Drafting pursuit documents
• Creating and maintaining baseline content for future pursuit documents through proposal automation software
• Supporting and ensuring accuracy of lead generation information in CRM as it relates to the pursuit process and individual proposals
• Providing strategic insight into win themes and brand consistency throughout the proposal process
• Working as a project manager of assigned proposals, coordinating and executing proposal content development with subject matter experts
• Creating proposal presentations that mirror proposal win themes for opportunities requiring additional management buy‑in
• Maintaining compliance and adherence to proposal document deadlines and requirements
• Adhering to Pursuit Team procedures and standards
• Participating in ongoing continuous improvement of the pursuit process, content creation, and best practices
• Ensuring quality and consistency of the Firm’s branding in related proposal materials
• Serving as a liaison between pursuit teams, Creative Services, Firm Admin, niche coordinators, and other support functions for proposal document needs
• Organizing complex information into tables, graphics, callouts, and other reader‑friendly formats, working with Creative Services as needed
• Utilizing AI‑assisted drafting while validating accuracy, protecting confidential information, and maintaining the Firm’s voice
• Assisting with capturing lead details in CRM for pipeline management

Requirements

• Bachelor's degree in English, Communications, Marketing, Business Administration, or related fields
• 2‑4 years of experience in proposal writing, pursuit support, marketing communications, business development, or a related professional services role

Qualifications

• Familiarity with APMP, Shipley, or other proposal development best practices (a plus)
• Experience in marketing, proposal writing, or a related field (preferred)
• Experience with not‑for‑profit, education, healthcare, government, social services, or other mission‑driven organizations (highly preferred)

Skills

• Strong proficiency or familiarity with the Microsoft Office suite, specifically Word, Copilot, and Cowork
• Professional services firm background, proposal automation and content development tool familiarity (QorusDocs, Loopio, Responsive, Jasper, for example) and CRM experience (preferred)
• Strategic thinker with excellent writing, organizational, and analytic skills, and strong attention to detail
• Exceptional communication skills and emotional intelligence with a demonstrated ability to work in a self‑directed manner under deadlines in a dynamic work environment
• Ability to manage and prioritize multiple ongoing projects in a rapidly growing, fast‑paced, interactive, results‑based team environment

Benefits

Withum offers a competitive benefits package and bonus program (for eligible roles) based on individual and firm performance. For additional information on our benefits, visit our website.

Pay

The compensation for this position ranges from $70,000 to $75,000.