Jobs · Business Development · Wisconsin

Pursuit Strategist

Ashurst Perkins Coie · Madison, WI · 2 wk ago
Business Development$106k–$164k/yrFull-time

Essential Functions

  • Actively collaborate with lawyers, Practice & Sectors and Client Teams business professionals, subject matter experts, and other key team members to develop clear, compelling, winning proposals.
  • Act as a key partner to pursuit leaders, supporting the goal of identifying differentiators, win themes, and growth opportunities leveraging competitive intelligence data and knowledge of market trends.
  • Mentor and guide Administrators and other team members to foster a high-performing, client-focused environment.
  • Responsible for leading and managing the development of practice and sector specific pursuits, including single-practice opportunities.
  • Develop, organize, and manage content for pursuits and related collateral within the firm’s proposal generator tool.
  • Manage fast-paced content contribution process while maintaining version control.
  • Work flexibly to adapt to lawyer preferences and provide high level of client service.
  • Work with design team to develop creative and information graphics.
  • Provide overall quality control for all pursuit materials; apply brand standards to proposals and presentations.
  • Identify issues with conflicts or other firm protocols and escalate to senior members of the Pursuits Team.

Pursuit Development

  • Foster collaboration across practices, sectors, and department verticals to encourage knowledge sharing and integrated approaches.
  • Collaborate closely with the Pursuits Director, other senior members of the Marketing Leadership Team, and other business services teams to ensure integration, innovation, and operational excellence.

Performance Measurement & Reporting

  • Track all proposal information required to develop reports in firm database.
  • Leverage technology, data, analytics, and client feedback to monitor the competitive landscape and inform strategy.

Innovation

  • Aptitude to adopt and promote the use of marketing technology and tools.
  • Ability to identify opportunities to enhance client value and operational efficiency.

Specific Skills Required

  • Demonstrate robust project management skills.
  • Strong abilities in Microsoft Office applications, particularly PowerPoint, Word and Excel.
  • Must be detail-oriented with excellent customer service skills and ability to prioritize.
  • A quasi-journalistic ability to quickly grasp specialist knowledge and then make it clear for external parties.
  • Intellectual curiosity and ability to “get smart quick” on a wide variety of topics.
  • Excellent communication skills, both oral and written.
  • Experience and foresight to anticipate potential issues and devise contingency plans.
  • Ability to work with all levels of personnel and diplomatically interact with difficult personalities.
  • Successful team player.
  • Ability to prioritize and multitask within a fast-paced, challenging, and deadline-driven environment.

Specific Skills Preferred

  • Familiarity with CRM tools (e.g., Salesforce) and proposal generator tools (e.g., Foundation).

Education, Licenses, Certifications, And Experience

  • Significant experience (8-plus years) in legal or professional services marketing, business development, or strategy, with a track record of leadership and impact.
  • Strong record of working with leadership and key stakeholders.
  • Bachelor’s degree required; advanced degree (MBA, JD) preferred.

Tech, Applications

  • MS Office Suite
  • Marketing technology, including Salesforce and Foundation

Benefits

  • Annual discretionary bonus
  • 401(k) plan
  • Medical, dental, and vision insurance
  • Accrued paid time off plan starting at 20 days annually
  • Personal medical and parental leave
  • Up to ten paid holidays
  • Family care benefits

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