Pursuit Strategist
Ashurst Perkins Coie · Madison, WI · 2 wk ago
Business Development$106k–$164k/yrFull-time
Essential Functions
- Actively collaborate with lawyers, Practice & Sectors and Client Teams business professionals, subject matter experts, and other key team members to develop clear, compelling, winning proposals.
- Act as a key partner to pursuit leaders, supporting the goal of identifying differentiators, win themes, and growth opportunities leveraging competitive intelligence data and knowledge of market trends.
- Mentor and guide Administrators and other team members to foster a high-performing, client-focused environment.
- Responsible for leading and managing the development of practice and sector specific pursuits, including single-practice opportunities.
- Develop, organize, and manage content for pursuits and related collateral within the firm’s proposal generator tool.
- Manage fast-paced content contribution process while maintaining version control.
- Work flexibly to adapt to lawyer preferences and provide high level of client service.
- Work with design team to develop creative and information graphics.
- Provide overall quality control for all pursuit materials; apply brand standards to proposals and presentations.
- Identify issues with conflicts or other firm protocols and escalate to senior members of the Pursuits Team.
Pursuit Development
- Foster collaboration across practices, sectors, and department verticals to encourage knowledge sharing and integrated approaches.
- Collaborate closely with the Pursuits Director, other senior members of the Marketing Leadership Team, and other business services teams to ensure integration, innovation, and operational excellence.
Performance Measurement & Reporting
- Track all proposal information required to develop reports in firm database.
- Leverage technology, data, analytics, and client feedback to monitor the competitive landscape and inform strategy.
Innovation
- Aptitude to adopt and promote the use of marketing technology and tools.
- Ability to identify opportunities to enhance client value and operational efficiency.
Specific Skills Required
- Demonstrate robust project management skills.
- Strong abilities in Microsoft Office applications, particularly PowerPoint, Word and Excel.
- Must be detail-oriented with excellent customer service skills and ability to prioritize.
- A quasi-journalistic ability to quickly grasp specialist knowledge and then make it clear for external parties.
- Intellectual curiosity and ability to “get smart quick” on a wide variety of topics.
- Excellent communication skills, both oral and written.
- Experience and foresight to anticipate potential issues and devise contingency plans.
- Ability to work with all levels of personnel and diplomatically interact with difficult personalities.
- Successful team player.
- Ability to prioritize and multitask within a fast-paced, challenging, and deadline-driven environment.
Specific Skills Preferred
- Familiarity with CRM tools (e.g., Salesforce) and proposal generator tools (e.g., Foundation).
Education, Licenses, Certifications, And Experience
- Significant experience (8-plus years) in legal or professional services marketing, business development, or strategy, with a track record of leadership and impact.
- Strong record of working with leadership and key stakeholders.
- Bachelor’s degree required; advanced degree (MBA, JD) preferred.
Tech, Applications
- MS Office Suite
- Marketing technology, including Salesforce and Foundation
Benefits
- Annual discretionary bonus
- 401(k) plan
- Medical, dental, and vision insurance
- Accrued paid time off plan starting at 20 days annually
- Personal medical and parental leave
- Up to ten paid holidays
- Family care benefits