Purdue Global Creative Director REMOTE

About the role

Purdue Global, part of the respected Purdue University system with its 150‑year legacy of innovation and accessibility, delivers personalized online education tailored to adults who have work and life experience beyond the classroom, giving them the support and flexibility they need to achieve their career goals. Purdue Global's students are working parents, veterans, career changers, and driven adults who strive for more: more recognition, more support, and more opportunity. They're not going back to school; they're coming back bigger, stronger, and more prepared than ever, with a degree they're proud of and employers respect. Every piece of content is a chance to show these students what's possible, and that genuinely changes lives. Our Opportunity The Creative Director is a visionary leader responsible for shaping and executing the visual and creative identity of Purdue Global. This role will lead a team of designers, copywriters, and multimedia specialists to develop compelling and effective marketing materials across all channels. The Creative Director ensures brand consistency, elevates the quality of creative output, and drives innovation in our marketing efforts. This role is crucial in attracting prospective students, engaging current students, and strengthening the overall brand perception of Purdue Global.

Responsibilities

• Creative Vision & Strategy: Articulate a clear and compelling creative vision for Purdue Global that is aligned with our brand and marketing strategy along with our business objectives. Translate marketing objectives and audience insights into innovative and effective creative concepts. Stay abreast of industry trends, emerging technologies, and best practices in design, marketing, and higher education. Champion a culture of creativity, collaboration, and continuous improvement within the creative team.
• Creative Execution & Production: Oversee the development and production of all marketing materials, including: Digital advertising (display, social media, video); Website design and content; Email marketing templates and content; Social media graphics and videos; Presentations and other internal communications materials; Event materials (as needed). Ensure all creative output is on-brand, visually appealing, and effectively communicates the desired message. Manage the creative workflow, ensuring projects are delivered on time and within budget. Maintain high standards of quality and accuracy in all creative work.
• Adoption and Oversight of AI Tools: Evaluate, integrate, and oversee the ethical and effective use of generative AI tools (e.g., image generation, copywriting assistance) within the creative team’s workflow. Develop internal guidelines and best practices for leveraging AI to enhance creative efficiency and output while maintaining brand integrity and originality. Ensure team members are properly trained on new AI technologies and their appropriate application in creative production. Monitor industry developments in AI/ML as they relate to creative production and recommend strategic adoption of relevant tools.
• Team Leadership & Management: Lead, mentor, and inspire a team of designers, copywriters, and multimedia specialists. Provide clear direction, constructive feedback, and professional development opportunities. Foster a collaborative and inclusive team environment. Manage team resources effectively, including workload allocation and project prioritization. Recruit, hire, and onboard new team members as needed.
• Brand Stewardship: Serve as a guardian of