Publisher and Advertising Director

Responsibilities

• Achievement of monthly and annual departmental revenue goals. Growing total revenue as creatively and rapidly as possible.
• Provide leadership, management and support for advertising and marketing staffs covering Myrtle Beach and Pee Dee.
• Support team of advertising account executives through 1x1 coaching, training, developing sales strategy and joining on prospect pitches and client meetings.
• Emphasis on new business development, including consistent cold calling, cold emails, client needs assessments and long-term partnership presentations.
• Manage growing account list gained through outside sales efforts with the support of post-sale teams.
• Planning and executing creative ideas and sales strategies for events, promotions, and digital advertising campaigns.
• Maintain a thorough understanding of competitive media, market research and market share growth opportunities.
• Continual learning of digital advertising capabilities and the digital landscape.
• Partner with in-house marketing agency King & Columbus to secure agency clients and digital marketing partnerships.
• Be visible in the local community, attending relevant community and business meetings and events to meet and engage with key stakeholders and decision makers.
• Building strong relationships and executing presentations with accounts.
• Maximizing sales opportunities with active and new business accounts.
• Build sales proposals and deliver client presentations.
• Collaborate with editor and reporters for P&C Myrtle Beach and Pee Dee to identify revenue and/or audience growth opportunities locally.
• Monitor and analyze competitive advertising rates. Recommending adjustments to rating strategies to remain competitive in the marketplace.
• Monitor competitive event and digital media for trends, ideas, threats and opportunities. Implement short-term and long-term strategies from findings.
• Input all client/prospect information and sales activity into HubSpot CRM.
• Represent The Post and Courier at community events, networking opportunities, etc.
• Participate in Evening Post Publishing advertising management meetings.
• Perform other duties as assigned by management.

Requirements, minimum education level, and experience

• Bachelor's degree or higher in business, marketing, journalism, communications or related field preferred.
• Digital marketing, advertising and/or media sales experience required.
• Minimum of 2-3 years of management experience.
• Proven ability to meet revenue goals.
• Hands-on media sales training experience.
• History of consultative selling approach across print and digital platforms.
• Candidate should be proficient with Microsoft office suite (Word, Excel, Powerpoint).
• Must reside in Horry County, or a nearby area.

Knowledge, Skills, and Abilities

• Ability to work in a team environment is essential.
• Ability to relate well with clients and business leaders and collaborate with co-workers.
• Strong interpersonal skills and the ability to present research and proposals clearly.
• Excellent communication skills, both written and verbal.
• Excellent digital skills, including but not limited to social media, digital analytics and understanding of digital market trends.
• The ability and skill to effectively communicate and interact personally or electronically with team members, customers, clients and other employees of the organization in a professional and courteous manner is essential.
• Ability to read, write, analyze, and interpret specific marketing and advertising material, market data, general business periodicals, applicable regulations and procedures.
• Knowledge of general financial accounting, budget expenditures and forecasting is critical in determining rates and calculating figures.
• Ability to apply logical thinking in solving practical problems, collecting data, and establishing facts while drawing valid conclusions in situations where only limited standardization exists.

Physical Requirement

• Close eye work, continuous sitting, constant walking, standing, light to moderate lifting 15-30 pounds (per safety policy).