Public Relations Specialist

Core Responsibilities

• Aid in managing Public Relations programs in assigned markets, including strategy development, budgeting, and execution of PR initiatives.
• Act as a liaison between agency offices and VISIT FLORIDA.
• Oversee agencies in planning and executing media missions and events, campaigns, press visits, content creator campaigns, PR activations, and broadcast opportunities.
• Work with Florida destination Partners to provide opportunities to showcase their destination and educate them on assigned markets, trends, and research.
• Cook up and implement group FAM (familiarization) tours and individual press trips with journalists and/or content creators.
• Collaborate with destination Partners to secure accommodations, itineraries, transportation, attraction tickets, etc.
• Create and maintain a media list with top-tier journalists and content creators.
• Maintain relationships with top-tier journalists and content creators through desk-side appointments, phone calls, media receptions, media mission trade shows, events, press trips, and in-market events.
• Travel to and represent VISIT FLORIDA at various travel shows, including Florida Huddle, IPW, and International Media Marketplace.
• Manage the PR inbox, responding to information from media, content creators, and Industry Partners. Oversee media relations site, including uploading industry and market press releases.

Minimum Qualifications

• Bachelor's degree in Communications, Journalism, Marketing, or related field.
• 2+ years of public relations experience.
• Experience managing consumer, travel trade, and/or business PR campaigns, including developing strategy, creating plans, writing, pitching, and collaborating with an integrated marketing team.
• Strong understanding of the role of content, social media, content creator marketing, and media relations in a dynamic organization.
• Ability to build and maintain relationships with agencies, journalists, content creators, and VISIT FLORIDA Partners.
• Strong understanding of travel trends and ability to showcase Florida destinations.
• Ability to successfully manage multiple projects and agencies. Excellent organizational skills with demonstrated ability to prioritize workload and attention to detail.

Benefits

• Medical, dental, vision coverage.
• 401(k) plan with a generous employer match.
• Paid time off, including vacation, company holidays, and volunteer hours.
• Professional development and tuition reimbursement.

Why Join Us?

We offer more than just a job; we offer a chance to make a real impact. You'll be part of a knowledgeable, passionate, and fun team that truly loves what we do. We offer a comprehensive benefits package, including:

• Medical, dental, vision coverage.
• 401(k) plan with a generous employer match.
• Paid time off, including vacation, company holidays, and volunteer hours.
• Professional development and tuition reimbursement.

Application

The application deadline for this role is Wednesday, July 8th. VISIT FLORIDA is an Equal Opportunity Employer.

Ready to share Florida sunshine with the world? Apply here.